The Outdoor Media Association supports RSL initiative

• ‘Light up the dawn’ takes place on the 25th of April at 6am

The Outdoor Media Association (OMA) has announced its support of the RSL nationwide initiative ‘Light up the dawn’ to broadcast on digital signs throughout Australia. ‘Light up the dawn’ asks the public to pledge their involvement in a 6am at-home vigil that will replace the traditional march that has been cancelled due to COVID-19.

RSL Queensland State President Tony Ferris said: “This year Anzac Day will be different, and we want every Australian to have an opportunity to take part in this important national moment of appreciation for service people past and present. The qualities evoked by the ANZAC spirit – ingenuity, humour, endurance, courage and mateship – are more important now more than ever.”

OMA CEO Charmaine Moldrich said, “We applaud RSL Queensland for bringing this inspired idea to life. With ANZAC Day services, events and parades cancelled, Australia needs a beautiful gesture like this to galvanise us to celebrate and commemorate the ANZAC spirit. OMA members are honoured to be part of these efforts, using our digital network of screens to do what we do best: get the word out for a momentous event that will bring us together.”

‘Light up the dawn’ takes place on the 25th of April at 6am and includes a commemorative service which will stream from the RSL ANZAC Spirit website and on participating radio stations. When Australians pledge their place on the RSL website, they can download a flyer and place it in their neighbour’s letter box to get their whole community involved. 

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