Ten secures uplift in The Bachelorette sponsor revenue for 2017

Sponsors find the perfect match for Sophie Monk’s The Bachelorette

The Bachelorette Australia has rekindled its romance with new and returning brand partners this year, with Network Ten and Multi Channel Network (MCN) announcing Maybelline New York, One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks have joined the new season of the hit show as sponsors.

The third season premieres at 7.30pm on Wednesday September 20 on TEN and stars Sophie Monk.

Returning as the exclusive makeup partner is Maybelline New York, which will also curate a New York-inspired date on the TV Week Logie Award-nominated series.

One Night In Mexico will highlight its new taco range and launch a consumer promotion to win a Bachelorette Australia-inspired finale party in Sydney, including a meet and greet with host Osher Günsberg. Full details for the contest will be announced soon.

Mitsubishi is the official vehicle partner this season, helping transport Sophie Monk and the Bachelors on their romantic dates and dream getaways in the comfort of the latest Mitsubishi ASX and Pajero models, plus giving viewers the chance to win a brand new Mitsubishi ASX.

DAILIES TOTAL1 is also on board this year with a television commercial produced by Network Ten’s commercial integration department.

Network Ten executive general manager revenue and client partnerships, Rod Prosser, said: “Sophie is a homegrown talent who is known for making Australia laugh with her self-deprecating humour.

“Her down-to-earth, mass appeal across all age groups has resonated incredibly well with big-name brands who are thrilled to complement Sophie’s new search for love through brand-driven integrations.

“Sophie’s funny, honest and endearing qualities, along with the success of the much-loved franchise and the show’s committed fan base, has seen interest in the series at an all-time high and helped us secure a significant uplift in sponsor revenue this year,” he said.

Subscribe to the Mediaweek Morning Report with the form below.

Most Popular

To Top