16.6% of VoD households are choosing a cheaper ad-supported plan, compared to 9.2% a year ago.
Other Netflix recent hits include Boy Swallows Universe, Baby Reindeer, Ripley, Scoop, The Gentlemen, and Fool Me Once.
Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl.
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It's a crazy ride this week: The Sympathizer is a wild collaboration, and Baby Reindeer is demented... watch them immediately.
Also this week: Seniors shine in the British crime drama drama Truelove
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The Gentleman, Boy Swallows Universe, High Country and 15 other great drama hits so far in 2024
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Josh Greive: "Clients shouldn't expect that SVOD environments, in the short-term, will completely unseat traditional video partners."
According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.
The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.
Hubbl available in-store at Harvey Norman and JB Hi-Fi and via Hubbl.com.au
