Audience and advertiser engagement insights from Nova, SCA & CRA
• Victoria, the largest radio market, recorded only a 0.12% year-on-year fall
• The role will commence on May 17
Australia’s DAB+ digital radio-only audience lifted 15% from 2.04 million in 2019
• Advertising revenue for the five capital city markets was down 10.4%
• Overall, commercial radio reached 77% of all people aged 10+ each week in the five major metro markets
• A number wanted to get a head start on the year and came back during various stages from January 11
• It was a year of massive change for SCA’s Hit Network
• The survey will cover consumers in both metropolitan and regional Australia
• The rollout of the briefings module follows extensive collaboration with agencies
“Radio is resilient and remains a competitive option for advertisers."
“The impact in metro has been savage and significant for our members”
• The RadioApp on Google Nest devices initiative has been developed by Commercial Radio Australia
• RadioMATRIX is being developed by AudioNET,
