"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping."
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift...
The Monkeys scored six of Australia's 14 gongs, with M&C Saatchi taking four, and R\GA, CHEP Network, Dentsu Creative, and Rumble Studios...
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
Australia's top campaign was FitChix for egg supplier Honest Eggs Co.
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
Jonny Berger: "Their mission has never been more necessary."
Phil Shearer: "We knew we had to do something different."
The campaign stars Australian singer and online sensation Mia Rodriguez who will perform at the VAFNO launch in October
CHEP Network will develop brand strategy and creative work across the Metagenics product portfolio
Lee Leggett: "We’re looking forward to partnering with them to continue sharing their story in more meaningful, engaging ways"
Anna Cherry: "We look forward to bringing together the best media thinking with our world class analytics and technology capabilities"
Victor Condogeorges: "CHEP does media differently and that’s what attracted me to them"
"The opportunity to play a role in further strengthening the CHEP Media brand... is tremendously exciting"
