Hello Social welcomes new hires, including viral TikToker

Hello Social team

The new additions will fit into newly formed business units. Sam Kelly: “I guess we’ll probably have to change our name.”

Hello Social has welcomed a slew of new hires to the independent agency.

The new additions will fit into newly formed business units: Hello Social, Hello Talent, Hello Media, Hello PR and Hello Create, an expanded creative, studio and production division.

Viral TikToker Madeleine Spencer (@mad.day), who has over 1 million followers, is joining the business to head up an industry-leading internal creator division. The internal studio has been producing creator-developed editorial and performance-focused content for over 12 months.

Maya Weidner has been hired as integrated client lead from Saatchi & Saatchi, Charlotte Shackley as senior account manager from CHEP Network, and Tristan Byrnes as account director from JOY.

Also joining Hello Social is Nathan Bramley from We Are Social, stepping into the role of account director, Seamus McShane as head of design from Rebel Sport, and Cody Waters as senior designer from We Are Social.

The slew of hires continues with Francisco Torres as account director from LADbible, Kevin Barker as lead designer from We Are Social, and Caitlyn Gregson as campaign director from PlaygroundXYZ.  

Hello Social is also expected to announce a new executive creative director joining from The Monkeys in the coming weeks.

Sam Kelly, managing partner of Hello Social, said the agency has achieved rapid growth of the last few years as a result of a great product market fit in a “hot sector”.

“However, it would be naive of us to assume social will forever be our trojan horse,” he said.

“While the relationship usually starts with some form of social, we’ve thrown skydivers out of aeroplanes for KFC and FIFA, produced OOH for Uber and designed retail shopper assets for BMW and Kleenex. We’ve never really just been a social agency.”

Kelly said the agency’s heightened ambition will rest on its “belief that strategy, creative, media and measurement under a unified solution is the best way forward for brands, albeit in an expanded playground.”

“We’ve delivered great results with our integrated through the line approach. There’s such a big appetite for connected activity without top-tier creative agency production overheads and the messiness of having to activate a full village for every campaign. I guess we’ll probably have to change our name.”

The agency, founded in 2011 by Max Doyle, already has clients across its various disciplines, including Uber, Kmart, Afterpay, BMW, Budget Direct, Anko, Kimberly-Clark, Mini, Paramount+, Paramount Pictures, Amazon Alexa, Audible, LDV, Peloton, and Rebel Sport.   

The new additions and offering expansion comes after Hello Social recently won six awards at the 2023 AiMCO Awards.

See also: MacFarlane Brothers and L’Oreal win big at 2023 AiMCO Awards

Top image: Hello Social team

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