CHEP Media has announced that it has been appointed as the agency of record for health and life insurance comparator, Compare Club, following a competitive review.
The appointment will see the full-service advertising agency take on media strategy and trading duties on behalf of Compare Club, as it continues to grow its brand from being Australia’s best-kept personal finance secret to its most loved.
Rich McPharlin, Compare Club’s CMO, said: “We’re thrilled to be partnering with the team at CHEP Media. They impressed us not only with their strategic, data-led media capability, but just as importantly, with the quality of their team. We’re looking forward to growing our brand and helping more Australians get better value for money on their insurance policies, home loans, and energy bills.”
CHEP Media chief media officer, Anna Cherry, added, “The team at Compare Club have incredible ambitions over the next five years, and we’re delighted to be able to partner with them on that journey. We look forward to bringing together the best media thinking with our world class analytics and technology capabilities to grow their business with them.”
This comes after CHEP has announced the appointment of Victor Condogeorges as head of digital – CHEP Media back in June.
Condogeorges joins from Ticketek, where he was head of marketing technology and ecommerce. During his time there, he successfully improved the adoption of marketing technology across the business.
Prior to the event ticketing company, Condogeorges established the data and insights team at digital agency Orchard, where he designed and built a conversion rate optimisation service, strategic analytics and insights services, and measurement frameworks for businesses of all sizes, from start-ups to enterprises.
In his new role at the agency, Condogeorges will lead a department of digital specialists and be responsible for driving the future of the digital product and capabilities.
See also: CHEP welcomes Victor Condogeorges as head of digital