CHEP Network has been appointed creative and media partner for Victorian electricity distribution networks, CitiPower, Powercor & United Energy, following a competitive pitch.
The partnership will see the full-service advertising agency lead brand strategy, media strategy, creative and media execution across the portfolio of brands, with new brand work set to launch later this year.
CitiPower, Powercor and United Energy general manager Corporate Affairs, Jo Pafumi, said: “Throughout the tender process we were thoroughly impressed with CHEP’s creative and media capabilities and output.
“They demonstrated the kind of truly integrated thinking that we were looking for. We need to elevate our brands by raising awareness of our role in supporting a clean energy future while also building stronger relationships with the Victorians who count on us to deliver reliable power each day.”
Lee Leggett, CHEP Network chief executive officer, added: “The network team are clearly smart, talented, and driven to create great work that works. We’re looking forward to partnering with them to continue sharing their story in more meaningful, engaging ways.”
See also: CHEP Media partners with Compare Club as agency of record
This comes after the CHEP announced it was appointed as the agency of record for health and life insurance comparator, Compare Club, following a competitive review.
The appointment will see the full-service advertising agency take on media strategy and trading duties on behalf of Compare Club, as it continues to grow its brand from being Australia’s best-kept personal finance secret to its most loved.
Rich McPharlin, Compare Club’s CMO, said: “We’re thrilled to be partnering with the team at CHEP Media. They impressed us not only with their strategic, data-led media capability, but just as importantly, with the quality of their team. We’re looking forward to growing our brand and helping more Australians get better value for money on their insurance policies, home loans, and energy bills.”
CHEP Media chief media officer, Anna Cherry, added, “The team at Compare Club have incredible ambitions over the next five years, and we’re delighted to be able to partner with them on that journey. We look forward to bringing together the best media thinking with our world class analytics and technology capabilities to grow their business with them.”