Media buyers reveal share what caught their interest and how Paramount is harnessing nostalgia
Below is a breakdown of what to expect from Paramount over the next 12 months
Industry data shows 78% of consumers prefer brands offering personalised experiences
What to expect from Channel 10 and Paramount+ in 2024
The move will not only be a first for Paramount globally, but also a first for the Australian market
The eight-part series will begin filming later this year
Rod Prosser: “The industry is shifting towards an outcome-based approach"
The Advertising tier will roll out in Australia in 2024
Rod Prosser: "We are very different in this market"
"TV is not just a survivor, it has adapted to the need states of the audience"
Nick Bower on making the most of the Matildas' momentum
Di Ho on the inaugural Super Mario Bros. Movie campaign that brought the tool to life
Rod Prosser: "We have a really strong legacy via Network 10 with younger demographics"
Beverley McGarvey: "It is further testament of our commitment to investing in customer choice.”
