MiQ has expanded Sigma with new planning, measurement and activation tools for Australian and New Zealand marketers.
Nine and Seven clashed in Thursday TV ratings, as the Women's Origin battled against an AFL blockbuster.
Nine sweeps the board as the first State of Origin clash draws a massive national audience and shatters viewing records.
Seven News secures the top spot in Tuesday ratings, but Nine keeps the pressure high across all key viewer demographics.
Seven News claimed the Sunday TV ratings win, while Nine's 60 Minutes captured a massive total reach.
Ipsos iris data for April shows Australians searched for cheaper insurance, groceries, rewards programs and utilities.
The report points to rising BVOD and digital video viewing.
Combined broadcast and broadcaster video-on-demand ecosystem reached 87.2% of Australians each month.
Despite the device boom, the box still holds 85% of in-home viewing.
Streaming now dominates in key demos as the measurement provider expands to 21 demographic segments.
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Fetch TV will provide data from 700,000 households to OzTAM’s proof-of-concept project, boosting the future of TV audience measurement in Australia.
Karen Halligan: 'This report showcases not only the strength and continued evolution of television as a platform, but also the depth of...
