Karen Halligan: 'This local integration with MiQ’s global Sigma tool is another step towards ensuring agencies and advertisers can work as efficiently...
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
Google DV360 has joined OzTAM’s VOZ Streaming platform, enabling programmatic access to broadcaster BVOD inventory and standardised audience measurement.
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'A lot of consultancies lack real-world experience. We’ve been at the coalface. We’ve procured the hardware, worked with the engineers, and reviewed...
The development marks a critical convergence of traditional broadcast and digital video measurement.
Seven defends host as Nine’s ‘Tipping Point’ tightens grip on 5pm timeslot.
Yasmin Sanders: 'This isn’t just an evolution—it’s a bold step toward a smarter, more transparent future for audience measurement in Australia.'
Continuing to drive BVOD programmatic trading efficiencies for the industry.
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
Karen Halligan: 'BVOD and broadcast TV continues to reach a vast majority of the national population each week, with BVOD viewing particularly...
