• In July the top 10 digital parents reach over 12 million adult Australians
• "Brands are constantly competing for consumers’ attention"
• Over the last year, advertisers shifted their budgets and adapted their messaging
• Plus Roberts-Smith and Christian Porter's court cases
• "The IAB is currently unable to support the tagged monthly audience data being provided"
• Ad Intel now provides advertiser-level social, in-app media spend, and creative data
• ROSI provides brands a holistic view of the effectiveness of each of their sponsorship investments
The top ten includes media companies News Corp, Nine, and the ABC
Australians spent a total of 40 million hours reading news online in October.
• Affected shows include Big Brother Australia (Seven), NRL (Nine and Fox League) and AFL (Seven and Fox Footy).
"our passion and thirst for sports content remains strong"
• Nielsen Digital Content Ratings data for February 2020
• News.com.au finds itself in unfamiliar territory after it was shifted to second place
• news.com.au retained the top position with a unique audience of 10.6 million
