Nova Entertainment and podcast partner Acast will represent Sky News’s audio content in the Australian market place from October.
Why the Acast-BBC deal is good news for the audio industry.
This is the first time the BBC has offered advertising around its podcast library.
'We are seeing a huge amount of listening in Australia and it is our fourth-biggest market'
'We can appeal to our audience's most obscure interests, insecurities and fears'
How Acast deconstructs podcasting to grow the sector here
The podcast company announced a partnership with Nova earlier this year
Amber Petty meets the inspiring people at the heart of The Australian Ballet
Nova offers advertisers biggest podcast offering
Karl Rosander and Caitlin Thompson on how the business model is changing
Walkerden is GM & PD of Nova Brisbane and head of Nova Podcast
