Sydney Radio Ratings 2020: Survey 6

radio ratings

• GfK Survey 6: July 26 to September 19

2GB withstands superstar departure: Ben Fordham now breakfast king
2CH and smoothfm only commercial radio brands to grow share
• A big breakfast: Robbie and Wendy give ABC Sydney a boost
• smoothfm narrowly leads KIIS and ABC in drive radio race

Biggest movers

UP: 2CH +1.0
DOWN: 104.1 2Day FM -1.8

2GB 14.2% (14.8%)

Cume 696,000 (+10,000)
2019 results: Best/worst
Best 10+ 14.8% (12.1%)
Best breakfast 17.6% (14.7%)

Despite some dire predictions about where share might go at 2GB post-Alan Jones, the station has survived the superstar’s departure. Ben Fordham has had a dream start with breakfast share holding above 17% as the station held above 14%. Newcomers Deb Knight (10.5%) in afternoon and Jim Wilson (9.1%) only lost a small portion of the shifts previously hosted by Chris Smith and Fordham. Ironically the biggest fall at the station was in morning where Ray Hadley was down 2.0 to 16.8%. However Hadley remains a clear leader in the timeslot and has the second-best share at any station in the Sydney market. Listening among younger viewers under 30 is up, while 65+ was down 5.3.

smoothfm 9.9% (9.0%)

Cume 1,042,000 (+2,000)
2019 results: Best/worst
Best 10+ 10.0% (9.1%)
Best breakfast 8.5% (5.9%)

For the second consecutive survey smoothfm is the clear FM leader, although this time it has pushed share higher to 9.9%, its second-best result in three years. It is 1.5 ahead of its nearest FM competitor (WSFM). The breakfast show with Bogart Torelli and Glenn Daniel is now #3 FM in the market and the dayparts have taken off where smoothfm is #1 FM in morning, and #1 overall in afternoon, drive and #1 FM in evening. Younger listening has surged and, get this, smoothfm is #1 18-24!

KIIS 1065 8.2% (8.5%)

Cume 985,000 (+39,000)
2019 results: Best/worst
Best 10+ 9.3% (7.7%)
Best breakfast 11.8% (10.1%)

Kyle and Jackie O continue to drive the result here and listeners have been absorbed in joining Jackie O on her journey to Melbourne and back in the Covid-impacted The Masked Singer record. KIIS breakfast is getting good support though from Will and Woody in drive where they are #2 FM behind only smoothfm. KIIS continues to rank #1 25-39 and also lifted 40-54, trailing only WSFM.

WSFM 8.4% (8.9%)

Cume 806,000 (-47,000)
2019 results: Best/worst
Best 10+ 8.8% (7.5%)
Best breakfast 8.8% (7.9%)

The two best dayparts remain morning (9.3%) and afternoon (10.2%) where share hardly moved. Jonesy and Amanda remain #2 FM breakfast despite a small drop of 0.5 to 8.6%. Biggest fall was in drive which slipped 1.3 to 6.9%. Listeners checked out big time 18-24, but the numbers grew 25-39.

Nova 96.9 6.6% (7.0%)

Cume: 1,021,000 (-7,000)
2019 results: Best/worst
Best 10+ 7.6% (6.5%)
Best breakfast 7.8% (6.4%)

Cume at both Nova Entertainment stations remains over 1m. Fitzy and Wippa shared the biggest breakfast fall in the market as Covid led them to their lowest share in over five years. The new look drive show with Kate, Tim and Joel hardly moved – from 9.0% to 8.9%. Station key demos under 40 were steady.

104.9 Triple M 4.7% (5.4%)

Cume 534,000 (-71,000)

2019 results: Best/worst
Best 10+ 6.4% (4.6%)
Best breakfast 6.9% (4.7%)

The station didn’t escape a correction in a poor survey for Sydney FM stations. Breakfast with Moonman was down to 4.7% which is close to the station low in the past five years. Morning and afternoon were also under 5%, while drive with Mick and Jane was down too – 7.1% to 5.8%. Drive remains the station’s best performing daypart.

104.1 2Day FM 3.3% (5.1%)

Cume 638,000 (-91,000)
2019 results: Best/worst
Best 10% 6.0% (3.9%)
Best breakfast 4.5% (2.4%)

This station has been under the pump a lot in the past few years and both the 10+ and breakfast shares are now close to their low in that time. You probably don’t make big decision off one result during a pandemic, but SCA might be thinking about it!

2CH 1170 4.8% (3.8%)

Cume 231,000 (-11,000)
2019 results: Best/worst
Best 10+ 4.5% (3.4%)
Best breakfast 4.1% (2.1%)

Second successive rise for the station about to go DAB+ and streaming. The station has only had one better result in the past five years – 5.5% in survey 7, 2017. Breakfast with Tim Webster lifted 1.4 to 4.2% while evening boasts the biggest share – 5.6%. Some 2GB listeners might have moved in with 55-64 up 3.0 and 65+ up 2.6.

Sky Sports Radio 0.5% (0.6%)

Cume: 112,000 (-3,000)
2019 results: Best/worst
Best 10+ 0.9% (0.4%)
Best breakfast 1.6% (0.3%)

Breakfast with Michael Clark was the good news story here with share doubling from 0.4% to 0.8%. Most other dayparts and weekend listening were down.

2UE 954 0.6% (0.7%)

Cume: 78,000 (-3,000)
2019 results: Best/worst
Best 10+ 1.1% (0.5%)
Best breakfast 1.6% (0.6%)

The second only survey for the new AM music brand. Nine Radio has launched some promotional activity which might help lift shares. Breakfast with Steve Jacobs sits on 0.3% with evenings performing best on 0.8%.

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