Social Soup has appointed Emily Green as Director of Partnerships, with Green set to lead client services across the influencer agency’s portfolio.
Green joins the Australia and New Zealand influencer agency with more than six years of social and marketing strategy experience. She was most recently Content and Culture Strategist at London-based full-service influencer agency Buttermilk.
Before Buttermilk, Green held roles at WPP agencies and Net-A-Porter. In her new role, she will bring a global perspective to Social Soup’s creator programs and support the agency’s work across client partnerships.
Creator economy focus
Sharyn Smith, Founder and Chief Executive Officer of Social Soup, said Green’s appointment comes as brands continue to invest in creator-led programs.
“We’re so excited to have Emily join the Social Soup team. She will be a great asset for us both internally and for all our clients,” Smith said.
“With the booming creator economy, the brands seeing the strongest returns are the ones treating influence as infrastructure, building communities of creators and fans who show up consistently.
“Creators are sitting right in the centre of community and culture right now, and having the right people leading this strategy is how we keep delivering the kind of compounding results our clients are seeing.
“Emily has already proved her expertise when she led the creator panel at our Influencer Upfronts just recently and I look forward to working with her more, especially as we shape and own our creator academy programs for clients this year,” she said.
Social Soup said Green’s appointment comes as the creator economy passes $1 billion in ad spend, with brands shifting budgets from traditional channels to always-on creator programs.
The agency was named best large agency/business at the 2022 Australian Influencer Marketing Council Awards and Creator Agency of the Year at the 2025 B&T Awards.
Top image: Sharyn Smith & Emily Green