Sharyn Smith respects Mark Ritson enormously — but his dismissal of influencer marketing ignores the evidence he champions everywhere else.
The research illustrates a gap between corporate community talk and the real connections Australians crave.
The research found 51% of creators have rejected a deal that did not feel right.
Despite running seperate companies, there's never been any frenemy energy between Spooner and Social Soup's Sharyn Smith.
Why many are still failing to integrate creator marketing into their wider ecosystem.
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
The new tool is designed to help creators and brands select the most effective content and drive better results.
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...
Norris has been promoted to the newly-created role of head of growth and partnerships.
"What we are seeing is the evolution of social content from a commercial point of view."
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
