smh.com.au climbs 14% in November as audience passes 10m monthly

SMH

• This pushes the digital audience for the Nine-owned Sydney Morning Herald over 10m for the first time

The Nielsen Digital Content Ratings data for November 2020 shows that smh.com.au was the biggest mover during the month with its audience up 14% from October.

This pushes the digital audience for the Nine-owned Sydney Morning Herald over 10m for the first time. It also sees the news brand rank #4 of the most popular news websites.

The Nielsen data reveals that Australians spent 40.4 million hours consuming news content online for the month of November 2020, an increase of 37% when compared to the same month last year.

Australians spent 10.8 million hours consuming news content online throughout the first week of November, when the 2020 US Federal Election played out. This was a 16% increase when compared to the year-to-date average and the highest weekly engagement since early April.

The ABC was again ranked #1 for the month of November with 12.3m unique visitors.

News.com.au ranked second with a unique audience of 11.1 million, followed by nine.com.au in third position with a unique audience of 10.5 million. 7NEWS was ranked #5 with a unique audience of 9.5 million.

Although November was a shorter month than October, six of the top 10 news websites saw a month-on-month increase in unique audience.

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