Siren Awards: Dry July ads named Australia’s best radio campaign for 2019

• The 15th annual Siren Awards where hosted by comedian and Triple M breakfast host Lawrence Mooney

A radio campaign by Clemenger BBDO Sydney for Dry July has won the Gold Siren Award for Australia’s best radio campaign at the 15th annual Siren Awards hosted by comedian and Triple M breakfast host Lawrence Mooney.

Mooney kept the audience of ad agency creatives entertained with a stand-up set before he got to the short presentation formalities where five Siren Awards were handed out. “If only the Logies was this short,” said Mooney.

The Triple M Sydney breakfast host, who is moving himself and his family to Sydney from Melbourne this weekend, said he was warned the audience last night was self-indulgent and cocaine addicted. “That is why I am doing this gig.”

The jokes flowed for some time and included a health warning about life expectancy for men and some more of his Malcolm Turnbull impersonation. “I have for along time made hay from Malcolm Turnbull. Unfortunately that gravy train is drying up.” He then gave it one more workout.

Mooney also explored marriage – “Marriages are like bushfires, you either get out early or stay and defend” – and living in Brighton before his move to Sydney, and the sort of people the Melbourne bayside suburb attracts.

2019 Siren Award Winners

2019 Siren Awards GOLD
• Ben Clare & Celia Mortlock Clemenger BBDO Sydney “Ducking Autocorrect” for Dry July

SILVER Radio Single
• Christie Luxton, Cristian Staal & Shaun Conroy Clemenger BBDO Brisbane “Barbershop” for Keno

 SILVER Radio Campaign
• Ben Clare & Celia Mortlock Clemenger BBDO Sydney “Ducking Autocorrect” for Dry July

SILVER Radio Craft
• Mike Lange & Michael Thomas Cutting Edge “Barbershop” for Keno

Client Award
• John Skaro, Phil van Bruchem, Rachel Blacklaws & Alex Walding BWM Dentsu & Cox Inall Change “Bill Bowelly” for Bowel Cancer Australia

Top Photo: Mooney plus Ben Clare Gold winner with Ben Coulson and Robbie Balatincz from Clemenger BDDO

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