The most creative radio ads in Australia this year will be revealed on Tuesday, 30 May in a special Siren Awards show, streamed from ARN’s Sydney studios and hosted by KIIS talent Mitch Churi and Nat Penfold.
The 19th annual Gold Siren Awards show is organised by CRA. The winning ad agency will receive the coveted Gold Siren trophy, two tickets to the 70th Annual Cannes Lions International Festival of Creativity with travel and accommodation, and their winning ad entered into the Cannes Lion radio award. Their client will also go to the Cannes Festival.
Siren finalists come from over 70 agencies across Australia that entered the Siren Awards this year, with awards for audio innovation, best radio ad, best radio ad campaign, a client award and the best of the best in terms of craft – the production qualities and skills that make great radio ads.
The live stream show will run 12:30 pm – 1:00 pm AEST Tuesday 30 May and is open for all via a YouTube live stream.
“The 30-minute Sirens Show will celebrate some of the best radio ads that have run in Australia this year,” said Ford Ennals, CEO of CRA who’ll feature on the show with Ralph van Dijk, chairman of the Sirens Creative Council.
Mitch Churi, host of The Night Show and co-host of The Pick Up on the KIIS network says: “Nat and I are excited to host The 19th annual Siren Awards – which are the Aussie radio ad industry’s Oscars! There won’t be any envelope gates or interminable speeches, but there will be recognition of the crème de la crème of radio ad creativity, with absolutely fantastic prizes.”
Nat Penfold, KIIS announcer and Kyle and Jackie O producer added: “I know from working with Kyle and Jackie O that our listeners are our friends. They engage with our socials, trust us and demand to be entertained. Great radio ads help us do that, and we can’t wait to showcase the best from across Australia.”
Making the finalist list this year are agencies M&C Saatchi, BMF, Eardrum, Marketforce, The Monkeys, Rare, AT Creative, The Hallway, The Royals and Wildings Creative, along with sound studios Cue Sound, Massive Music, MDS Audio, The Studio at SCA, and Soundbyte.
Mitch Churi will also host this year’s Mediaweek’s Next of the Best Under 40 Awards, on Friday, May 26.
Churi said, “I’m so excited to be hosting the Next of the Best Awards. Does hosting them mean I’m the best? Or the best of the rest? Or next in line? So many questions, so little time. What I do know is I’m so pumped for a great night and to be hosting the inaugural event!”
Next of the Best key info:
Date: Friday, May 26 2023
Location: Doltone House – Jones Bay Wharf
Tickets: Available here