SimilarWeb expands APAC presence with new office in Australia


•  The digital market intelligence company opens new hub to support region’s growing client base

SimilarWeb announces today the opening of a new office in Sydney, Australia, to increase the company’s market penetration in the region, and fuel the company’s international growth across key markets.

The digital market intelligence company‘s new office establishes a hub for its existing representation in Auckland and Melbourne, enabling the company to increase support of its growing local client base, including Woolworths, Arnott’s, Australia Post, Tourism New Zealand, Countdown, Super Retail Group, and Big W. The company‘s global customer portfolio includes companies such as Google, Havas, Walmart, Adidas, and Citi.

With billions of people around the world in and out of lockdown over the last few months, consumer behavior is changing. The new office opening reflects an increasing demand for SimilarWeb’s solution in a time where online activity is booming. In Australia & New Zealand alone, the company grew its customer base by 110% this year. 

Carrie Lazorchak, Chief Revenue Officer at SimilarWeb, said: “Companies can no longer just count on their historical data to drive strategic decisions and planning. Having access to real time data around consumer and market trends is more relevant now than ever — and as demand for our product increases around the world, we look forward to growing our team and to continued success in this key market.”

SimilarWeb’s Australia-based team will join the company’s nearly 600 employees spread across other strategically-positioned office locations, including Tel Aviv, New York, San Francisco, Japan, Paris, London, and most recently added, Burlington, Massachusetts. The new office operations will be led by Emmanuel Heymann, Area Vice President for Australia, New Zealand, and Southeast Asia.

Heymann said: “In these difficult times, we are grateful to have opened this office with no delay, consequently playing an active role in the region’s recovery by helping companies make better data-driven decisions, and to optimise their digital strategies post-pandemic.”

Sarah Britton, Global Manager Digital Analytics at Tourism New Zealand, said: “SimilarWeb enhanced our understanding of the New Zealand online travel and tourism landscape. Border closures following the global COVID-19 outbreak meant we had to adapt our digital strategy quickly to focus on a new audience. SimilarWeb insights helped us to rapidly shift our focus to domestic travellers and support local tourism operators. The platform made it very easy to tailor our messaging, identify content gaps and uncover partnership opportunities.”

Top photo: Tel Aviv office

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