Seven West Media secures revised contract and extension with the AFL

• SWM said it will derive $87m in net benefits

Seven West Media has announced a revised contract with the AFL for season 2020 as well as 2021 and 2022 and a further extension of two years for seasons 2023 and 2024.

SWM said it will derive $87m in net benefits over the existing contract period (2020-2022) in media rights reduction, production savings and other benefits.

SWM managing director and CEO James Warburton said: “We can’t wait to bring the Footy back to the fans. The AFL and Seven are a core part of each other’s DNA, and we are delighted to have not only reached a revised agreement for the current contract term, but to have extended our relationship for a further two seasons taking the agreement through until the end of 2024. I’d like to thank AFL CEO Gillon McLachlan and the AFL Commission for their commitment which gives certainty to both parties over the next five years.”

In 2015 Seven, Foxtel and Telstra signed a six-year deal for AFL rights for the years 2017 to 2022. It saw combined annual payments to the AFL jump from $250m annually to $418m.

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