SCA’s PodcastOne Australia records biggest growth since launch

• Original podcast downloads for PodcastOne Australia have grown 127% between March and June

SCA’s PodcastOne Australia has recorded its largest month on month growth since its inception in July 2017, with a record number of original podcast downloads in May.

Original podcast downloads for PodcastOne Australia have grown 127% between March 1, 2020 and June 1, 2020. Comedy and Sport were the two biggest growth categories with Hamish & Andy and The Howie Games both recording their biggest ever month of downloads in May.

The period showed continued growth of new, original podcasts, Matt & Alex – All Day Breakfast, Em Rusciano’s Emsolation, The Briefing with Tom Tilley, Jan Fran and Annika Smethurst, Rosie Waterland’s Just The Gist, Christian Hull’s Complete Drivel, CTRL Group’s Cyber Hacker, Dr Keith Suter’s Global Truths, along with Dylan Alcott and Angus O’Loughlin’s Listenable, were all beneficiaries of increased listening during May.

In the May All Australian Podcast Ranker released today, SCA podcasts represent 30% of the total downloads in the Top 100 Australian titles with the largest number of original podcasts. SCA is the leading commercial publisher of Australian podcasts.

SCA head of podcasting PodcastOne Australia Grant Tothill said: “It is great to see premium Australian podcasts continuing to grow audiences, and in turn offering new environments for advertisers. We are seeing increased demand for trusted Australian voices to talk about brands throughout this challenging period which in turn has resulted in strong advertising revenue growth, with PodcastOne Australia recording its biggest revenue month in June.

“Comedy, sport and news-based original podcasts and radio podcasts have led the way. Health, wellbeing and business categories are now starting to show growth as Australians transition to their new normal.”

Podcasting in Australia is continuing to grow, according to the latest latest Edison Research The Infinite Dial Australia 2020 report – a quarter of those surveyed in Australia aged 12+ have listened to a podcast in the last month, up from 22% in 2019. 

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