SCA Perth flips radio brands: Mix 94.5 joins Hit Network

Triple M Perth

• Triple M replacing 92.9 as Xavier, Juelz & Pete breakfast axed

SCA has axed its Perth Hit Network station 92.9 and is handing over the frequency to a new Triple M station. As part of the metro market station flip, Mix 94.5 will become part of the Hit Network, but that doesn’t mean it will start playing top 40 hits.

SCA said the launch will deliver Triple M’s blend of rock, sport and comedy to Perth listeners, already familiar to those who listen to the various Triple M formats on DAB+ or who travel around the state with Triple M currently in 16 regional Western Australian markets.

Triple M’s strong football heritage will continue with every AFL game of the season to be called by the best in the business including WA’s own Dennis Cometti plus James Brayshaw, Xavier Ellis, Brian Taylor and Eagles Premiership star Andrew Embley.

92.9 is axing its Xavier, Juelz & Pete breakfast show and Triple M Perth will soon announce a new breakfast show for 2021.

In addition, Mix 94.5 becomes part of the national Hit Network by unveiling a new-look logo to align with other capital city legacy Hit brands including Fox Melbourne, 2Day Sydney, B105 Brisbane and SAFM Adelaide. Mix will maintain its mainstream hit music format, local breakfast show Clairsy, Matt and Kymba, and other local Perth programming.

“We know West Australians already love our Triple M regional stations throughout the state and we are so thrilled to be finally bringing Perth listeners a true rock station with 92.9 Triple M. We are also gearing up to deliver Perth an exciting new breakfast show in 2021 on 92.9 Triple M to be announced soon, delivering something fresh, fun and local at breakfast to complement rock’s greatest hits and Kennedy Molloy for the drive home. 92.9 Triple M becomes the 49th station, completing the Triple M national network,” said SCA chief content officer Dave Cameron.

“Mix 94.5 will take on the new Hit branding and is our Perth heritage brand, rounding out the national Hit Network. Mix 94.5 will continue to deliver its existing ‘feel great’ mainstream hit music format alongside the much loved Clairsy, Matt and Kymba breakfast show, and national drive shows Carrie and Tommy and Hughsey and Ed.”

In addition to a new breakfast show for Perth’s 92.9 Triple M, workdays will be spearheaded by local personalities, Kennedy Molloy with Mick Molloy and Jane Kennedy will be on air from 4pm to 6pm, and the day will round out with a Perth-made Rush Hour between 6pm and 7pm focussing on the biggest local sports news of the day.

Head of the Triple M Network Mike Fitzpatrick said: “It’s so exciting to be able to finally bring Triple M to FM in Perth. There’s a massive deficit in the city for people who enjoy rock music and no one does it better than Triple M. Our format, rock, sport and comedy, is unique in the world and I know listeners in Perth are going to love it. Localism is a major focus for Triple M and this radio station will be run by people who are born and bred in the west who can talk to Perth as true locals, combined with the best of our national personalities and shows.”

92.9 Triple M can be heard from 1 December 2020 and Mix 94.5 will also show off its new branding from this day.

Subscribe to the Mediaweek Morning Report with the form below.

Most Popular

To Top