Samsung Ads Behind The Screens: Richard Wheeler on the spaces Samsung is investing in

Richard Wheeler samsung

“I still find it a really interesting space”

Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.

Mediaweek spoke with Richard Wheeler, head of agency development at Samsung Ads about what he’s particularly excited about in the industry.

“I’m really excited by sport, the growth of connected TV, and the FAST category. That is a huge area for us that we’re seeing and investing in.”

When asked to list some highlights from his career, Wheeler said “I got into the programmatic game very early, and I think that’s really stood me in good stead for the future. I still find it a really interesting space. It’s evolving continuously – but that I think, would be a highlight for me within my media career.”


Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.

The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.

Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.

Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.

Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.

You can watch and podcast Behind the Screens powered by Samsung Ads.

Episode one podcast
Episode one video

Episode two podcast
Episode two video

Episode three podcast
Episode three video

Episode four podcasts
Episode four video

Episode Five video
Episode five podcast

Top Image: Richard Wheeler

To Top