Business of Media
News Corp powers into the ‘post-cookie’ world
News Corp Australia has announced a series of groundbreaking initiatives to harness the company’s significant marketing powers and provide a world-first “unbroken” online shopping experience for users, reports News Corp’s James Madden.
The innovations were unveiled in Sydney on Tuesday at D_Coded, NCA’s fourth annual digital marketing event for advertising, marketing and media executives.
Set against the backdrop of the media company’s staunch commitment to maintaining the privacy of its subscribers, NCA — including the Foxtel Group and the REA Group — has developed “Customer Match” in conjunction with location data specialist Near.
Customer Match, an identity database, will offer client partners the ability to match their customers’ email addresses against the email addresses of the 16 million Australians who subscribe to products owned by News Corp (publisher of The Australian).
See Also:
• News Corp Australia’s D_Coded announces innovations in consumer targeting
• News Corp Australia’s D_Coded unveils Shoppable Video Advertising
Agencies
Red Havas wins global account for me&u
Red Havas has been appointed the communications agency for me&u.
The agency will manage an international communications program including consumer, trade, and brand building across three continents for the at-table ordering system innovator revolutionising the hospitality industry globally.
Red Havas won the business as part of a competitive pitch that was truncated when Red Havas was appointed on the strength of its ideas and synergy with the brand following tissue and chemistry sessions before formal presentations.
The agency’s remit includes PR services and media relations across B2B and B2C in Australia, the UK and USA to drive brand fame in the category, assert me&u as the global leader of at-table ordering innovation, and showcase the brand’s ongoing commitment as an ally to the hospitality industry.
Katrina Barry, newly appointed CEO me&u, said: “We have experienced significant growth with me&u’s team having doubled over the last year alone.
Hogarth announces expansion of addressable content team and key appointments
Hogarth has announced the expansion of its addressable content team along with key appointments to the team.
Alice Hughes has been appointed as addressable lead, while Blake Moseley has been promoted to global head of addressable product.
Hughes will oversee Australia’s addressable content offering and lead the agency’s addressable content partnership (ACP) with GroupM. She will ensure clients across the region are best equipped with content services that are more data- driven, and that consumers are provided with a highly personalised advertising experience.
Hughes brings to the role 14 years of media industry experience. She joins the team from Omnicom, where she led Australia and New Zealand operations for Dynamic Creative Optimisation (DCO) Agency – Adylic. Here, she delivered and managed personalised ad technology solutions for multiple agencies and brands across the Omnicom Group.
Hughes of her appointment: “I am beyond excited to be joining Hogarth. Blake has done an amazing job building and implementing our Addressable offering and I look forward to continuing its growth and success across AUNZ.
News Brands
How 60 Minutes secured interview with Volodymyr Zelenskyy
“Oout of the blue, a couple of weeks ago, Kirsty Thompson, our EP called me very early one morning and said,’This is highly confidential but we’ve got Zelenskyy,’” Tom Steinfort recalls, reports TV Tonight.
“I said, ‘Bullshit!’”
Within 24 hours the 60 Minutes reporter was on a plane headed to Warsaw, Poland, for the interview of a lifetime: an interview with Ukrainian President, Volodymyr Zelenskyy.
“We’d been talking about trying to get this interview for months. He’s the international man of the moment. Everyone in the world wants to speak to him. One of our producers, Sheree Gibson, is just an absolute dog with a bone was chasing it from the outset, calling everyday. ”
Nine had been presing Zelenskyy’s own media man Sergii Nykyforov to land the interview as well as liaising via Canberra.
Television
One World, One Masked Singer global edition announced
A new global edition of The Masked Singer has been announced, reports TV Tonight.
One World, One Masked Singer will see acts from various territories all competing against each other – which would suggest some very big names for it to work on a global level?
“This project has been a dream of mine since I realized that The Masked Singer was going to be a global phenomenon following the success of the format in the U.S.,” producer Craig Plestis of Smart Dog Media said in a statement. “It is now in more than 56 countries, and I cannot wait to gather together delegates from each and every one, in brand new costumes, for an epic competition series to air across the planet in each Masked Singer territory.”
Sunrise host David Koch missing from breakfast TV program after health scare
Popular Sunrise host David Koch was notably absent from the program on Wednesday morning after leaving three hours early a day before, reports news.com.au.
On Tuesday, Kochie vanished from screens during an ad break after just 25 minutes on air.
His sudden departure was announced by Natalie Barr, who told viewers her co-anchor was suffering with a bout of laryngitis.
“You may notice something slightly different,” she said to the camera on Tuesday morning.
“Kochie came in [and] he bravely fought on for about 25 minutes.
“He had laryngitis yesterday and apparently he’s still got it. He couldn’t really speak.”
Radio
‘This is bull***!’: Triple M radio host storms off show
A monumental blowup erupted at Triple M’s Sydney radio studio with anchor Anthony Maroon storming off the show, reports News Corp’s Jonathon Moran and Dean Ritchie.
Respected broadcaster Maroon took umbrage when sports journalist James Hooper jokingly questioned the anchor over cash jobs and the Australian Tax Office.
Gordon Tallis and Paul Kent were also in the studio.
“Mate I don’t think it is funny, it has already caused me a lot of grief,” Maroon said as the awkward exchange played out on air on Sunday. “I am not putting up with it anymore. I don’t like it. I have asked many many times for it to stop. I am saying here and now, I am not even joking … I tell you what, I will leave you guys with it okay.”
Kent took over anchoring the show for the remaining hour before the Dragons v Tigers game at the weekend.