On June 8 2018, Southern Cross Austereo (SCA) announced that Southern Cross Television in Tasmania would be renamed Seven Tasmania from July 1, 2018, the company has noted in a release. That won’t be happening now as it explains:
Due to unforeseen circumstances and subsequent contractual negotiations with Seven, SCA has altered the timeline. However, changes will be fulfilled imminently.
As part of the original rebrand strategy, it was stated that the local news bulletin, Southern Cross News Tasmania, would be renamed Seven News Tasmania. SCA would like to inform viewers that this will not be happening. A new name for the news service will be announced in due course.