Radio revenue records growth in March

Brisbane and Melbourne markets have both grown 11%

• Brisbane and Melbourne markets both grow 11%

The commercial radio market has continued to record strong growth up 9.30% in March, compared to the same month last year, to a total of $69.652 million, according to figures sourced by Deloitte and released by industry body Commercial Radio Australia (CRA).

The 2016 Metropolitan Commercial Radio Advertising Revenue figures show that all five metropolitan markets recorded growth in March.

Brisbane increased by 11.70% to a total of $11.149 million
Melbourne was up 11.46% to $21.077 million
Adelaide increased by 10.45% to $6.095 million
Sydney rose by 7.78% to $21.922 million
Perth was up 4.82% to $9.410 million

“The industry continues to promote radio as an innovative, effective and cost-efficient advertising medium and the ad revenue increases across the board are very positive,” said CRA chief executive officer Joan Warner.

The strong growth for the month took total revenue for the first nine months of the financial year to $572.506 million, up 6.02% on the same period in 2014/15.

For the nine months ending in March, Adelaide stations showed strong growth of 12.09% to $53.281 million, Melbourne was up 6.07% to $174.732 million, Perth increased by 6.07% to $79.483 million, Sydney stations recorded a 5.49% rise to $175.585 million and Brisbane stations rose by 3.56% to $89.425 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.

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