Radio Ratings Adelaide: GfK Survey 6

• Mix #1 despite drop, Fiveaa commercial breakfast king

Biggest movers

UP: Hit 107 +1.5
DOWN: Fiveaa/Mix 102.3 -1.0

Mix 102.3 12.3% (13.3%): ARN’s Adelaide champion performer has moved between a high of 16.1% and a low of 11.4% over the past four years. It has moved back toward the lower end of that scale this survey. But so great is its market domination that it remains the #1 station in the city. While morning, afternoon and drive were down, breakfast with Jodie and Soda was up 0.3 to 11.9% to remain #1 FM. Jodie Oddy is now on maternity leave for the remainder of the year with Mix’s Michelle Murphy and then later Seven’s Jessica Adamson stepping into the role.

Fiveaa 10.0% (11.0%): David Penberthy and Will Goodings continue to rank as Adelaide’s #1 commercial breakfast show despite share dipping 1.7 to 12.1% this survey. Mornings with Leon Byner took a big hit with share down 3.0 to 10.6%. Evenings with Blakey and then Jeremy Cordeaux lifted 1.8 to a station high of 17.4%.

Nova 91.9 11.3% (10.9%): The station was sitting on 8.8% this time last year but is in much better shape at present. Although it will soon be losing its breakfast show with first Dylan Lewis quitting and then Hayley Pearson also stepping down. What is the content director up to over there? The duo has just posted the station’s two best breakfast shares in two years. Kate, Tim and Marty lifted their winning drive share up 0.9 to 14.7%.

5MMM 10.0% (9.2%): Roo and Ditts kept breakfast share in double figures. The station gains come from a jumps in morning (+2.4 to 11.5%) and afternoon (+1.8 to 12.8%).

Hit 107 9.4% (7.9%): This was a survey result the station needed after posting its equal-lowest station share in four years in survey 5. Leading the rebound is breakfast with Bec and Cosi, which was up 1.7 to 8.9, the station’s third best result in three years, joining the better numbers Hit enjoyed in the first two surveys of this year.

Cruise 1323 9.2% (9.3%): After outperforming many of the commercial FM stations for several years, the AM music station is having a rare survey trailing all of them. Share was steady over 9%, it’s just that the FM stations moved further ahead.

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