QMS partners with Transport for NSW to manage nine digital sites across Sydney

QMS Cremorne

A raft of recent agreements will expand QMS’ digital large format network in NSW by more than 40%.

QMS has expanded its NSW portfolio with a new agreement with Transport for NSW, covering nine Sydney-based digital out-of-home assets.

Each of the nine digital sites will be powered by 100% Green Power.

The new partnership with Transport for NSW takes effect on 1 January 2025, and includes high-traffic locations in Cremorne on Military Road, Crows Nest on the Gore Hill Freeway, Maroubra on Anzac Parade, North Ryde on Epping Road, Wiley Park on King Georges Road, and Blakehurst on the Princes Highway.

Speaking of the acquisition of the new sites, QMS chief operating officer, Sara Lappage, said: “Creating a compelling and balanced network for our clients and agency partners in Sydney has been one of our key strategic priorities.”

The new agreement with Transport for NSW “is a game-changing addition to our existing portfolio of premium digital large format billboards,” she said.

“We’re excited to have been selected as Transport for NSW’s new partner for these sites, which are in highly sought-after locations and are considered some of Sydney’s most prestigious and important digital out of home assets.”

The partnership follows other recent wins for QMS, including The Hills Shire Council, the Australian Turf Club’s Rosehill Gardens Racecourse, and the Australian Rail Track Corporation’s (ARTC) out-of-home assets across Sydney.

Combined, the four new agreements will expand QMS’ digital large format network in NSW by more than 40%. This means that QMS’ expanded digital network now has the opportunity to reach more than 92% of the Sydney population each week.

QMS’ City of Sydney Network is currently working with Vivid Sydney 2024 – the latest in a line of major events for the outdoor company, with the Olympics and Paralympics on the horizon. 

The Paris 2024 Digital Screen Network supports both the Olympic and Paralympic Games, and was launched in April with partners including Allianz, Stan, Toyota Australia, and Patties Food Group. 

See also: John O’Neill: Paris Olympics and Paralympics pose huge advantage for brands. Are you ready to play?

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