QMS wins Hills Shire Council tender

QMS Windsor Road, Kellyville (1)

The agreement takes effect on 3 June 2024.

QMS has won a tender with The Hills Shire Council, adding two new premium digital assets to its growing Sydney network.

The appointment is part of the digital outdoor company’s ongoing investment in the expansion of its NSW portfolio, which includes the City of Sydney street furniture network.

The Hills Shire is one of the fastest-growing local council areas in NSW and is home to 200,000 people. Its suburbs include Castle Hill, Kellyville, Dural, Rouse Hill, West Pennant Hills, and Annangrove, plus the key business districts Norwest and Bella Vista.

The new QMS premium digital billboards, strategically positioned on key overbridge locations in Kellyville, will allow advertisers to reach and influence a growing, affluent, and highly desirable audience, the OOH company said.

Sara Lappage, QMS chief operating officer, said: “We are proud to be working with The Hills Shire Council to continue the expansion of our digital footprint into this largely untapped part of Sydney.

“We remain focused on adding only the best digital locations to our growing NSW network. Both these state-of-the-art digital assets will give advertisers a new way to reach highly sought after and growing audiences in an area that has limited digital large format opportunities.”

Expanding the coverage and reach of its network is one of QMS’ key strategic priorities for 2024, with two-thirds of its development plans focused on the Sydney market.

The Hills Shire Council agreement comes after QMS signed a new agreement with the Australian Turf Club to manage key assets at Sydney’s iconic Rosehill Gardens Racecourse, in an expansion of its existing NSW network last month.

The agreement takes effect on 3 June 2024, and covers six locations along James Ruse Drive, including two double-sided monopoles and a double-sided overbridge.

Located between Parramatta and Sydney Olympic Park, QMS said the new digital Rosehill Garden locations provide advertisers with access to the western Sydney growth corridor that reaches young mid-to-high income households.

See also: QMS expands Sydney network with Australian Turf Club deal

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