PR superstar’s podcast about quitting media for writing career

• More about Cathrine Mahoney’s podcast on Thursday in Mediaweek’s Podcast Week column

After arriving in Australia in 2000, career publicist Cathrine Mahoney worked for Sony Music and then Nine before landing a great job working on Nova’s Fitzy & Wippa breakfast show.

Want to find out what happened next? Then download her new podcast So, I Quit My Day Job.

“I’d been a publicist my whole career, but while working for Nova’s Fitzy & Wippa show I quit,” writes Mahoney who has returned to PR, briefly, in her longish press release announcing her new project.

“Not because they are a pair of divas and made my working life hell, far from it. In fact, Tom Hardy aside, they are about the only people I would get up that early for, five days a week! No, I quit because I wanted to become a writer.”

Mahoney’s podcast is a collaboration with Launching today, each episode is promising to be part personal journey update, and part interview.

“From overcoming doubt, to coping with rejection, avoiding the fridge, and adapting to life without an IT helpdesk – I will cover it all openly, honestly, in my self-deprecating style. A podcast that travels the bumpy road to achieving your dreams and speaks to those who have successfully made the leap.

“Joining me every week will be some incredible guests who share their success stories. Some of the names you will know; Tash SeftonJason Dundas, 3 Birds Renovations and Samantha X while others you won’t but they have made incredible career pivots. From flight attendant to funeral home, hairdresser to crime scene cleaner and glossy magazine highflyer to baby whisperer. Each episode will be accompanied by a story on where you can find out more about my guests.”

“This is a podcast that hits all those cliche boxes – it’ll make you laugh; it’ll make you cry and fill you with dinner party-worthy tales. It’s the perfect dose of career inspiration sprinkled with humour and heart. We’re excited to see what unfolds for Cath and can’t wait for you to join her on this wild ride,” said editor Eliza Cracknell.

So, I Quit My Day Job is produced by Darcy Milne and his company Pro Podcast Productions. Milne is an award-winning audio producer and by day is the “the pots and pans” aka Nova’s Kate, Tim & Marty’s sound producer.

More about Cathrine Mahoney and her new podcast on Thursday in Mediaweek’s Podcast Week column.

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