Podcast Week: Let the Games begin – Howie back with season six

• Plus: Whooshkaa initiatives, Helen McCabe and Aussie Inventions

Howie Games S6 starts with Campbell sisters

One of Australia’s most successful sports podcasts, The Howie Games, returns today with 10 fresh episodes as sports broadcaster and journalist Mark “Howie” Howard interviews some of the world’s biggest names in sport.

Candid, insightful and inspiring, The Howie Games showcases a side to athletes not often heard. The new season will feature Australian swimming champions, sisters Cate and Bronte Campbell, basketball legend Andrew Gaze, Tour de France star Phil Anderson, and cricketer and refugee Fawad Ahmad.

“It’s been a real thrill for me to sit down with such a varied group of athletes and chat about their incredible journeys,” Howie said.

“The Campbell sisters had me in tears when talking about their career setbacks, while Fawad Ahmed astonished me with the story of his journey that took him from fearing for his life to playing cricket for Australia. Scott McLaughlin’s descriptions of the power of the mind take the show into a completely different realm,” he added.

Lifting the lid on the real stories behind the big news headlines, Howie delves deep into each athlete’s unique personal story, sharing their ultimate highs to the tear-jerking lows.

The first episode of series 6 of The Howie Games, featuring Australian swimming champions, Cate and Bronte Campbell, will be available to download for free via Apple Podcasts and on the PodcastOne app and website (www.podcastone.com.au) from 4 July 2019.

Listen to The Howie Games here.

Whooshkaa offers dynamic ad insertion & transcription

Whooshkaa this week announced platform users can access free IAB-certified dynamic content insertion technology and AI-generated transcripts.

Whooshkaa founder and CEO Rob Loewenthal announced the free service, saying customers could use Campaign Manager technology through the IAB Certified Platform.

Campaign Manager allows podcasters to dynamically inject ad content into podcasts at the point of download, targeted to a listener’s location and device type.

Podcasters of all sizes can monetise their content by working directly with advertisers large and small. Further, podcasters on the platform can now transcribe their audio for free using Whooshkaa’s Automated Transcription function.

“Our focus is on value,” Loewenthal said. “We’ve learned that when we create value for podcasters, we create opportunities for advertisers.

“Dynamic ad insertion technology and AI-generated transcripts have been out of reach for most podcasters for far too long. Now more than 6,000 global podcasters on the Whooshkaa podcast platform will get access to our state-of-the-art proprietary ad technology and transcription tools for free.”

Helen McCabe launches Future Women podcasts with PodcastOne

Last year, Helen McCabe launched Future Women, a subscription-based club for women to help develop and promote professional and personal success that also offers members access to exclusive content and events.

McCabe is the latest expert to join the PodcastOne stable, with the Future Women Leadership Series podcast

The new podcast features some of the stand-out speakers from the recent Future Women Leadership event, including global head of design for Deputy (Australian software company) Lisi Schappi, founder of the multimillion dollar business MyBudget, Tammy Barton, and Aubrey Blanche who heads up diversity and belonging at software giant Atlassian.

From TV, to newspapers, to magazines and digital, McCabe has been a leader and trailblazer in the Australian media industry in a career that spans more than 20 years. With experience across multiple platforms, including her role as editor-in-chief at The Australian Women’s Weekly, and more recently as digital content director for Nine, McCabe was responsible for leading the evolution and launch of Nine’s women network, 9Honey.

“This podcast contains some of the best talks I’ve heard on leadership and encompasses a wide range of voices and insights,” explained McCabe. “We’ve cherry-picked the best and edited the talks into highlight packages, so it is super-engaging and informative”.

Listen to Future Women Leadership Series here.

Foxtel’s Aussie Inventions That Changed The World

 Podcast companions to TV series are becoming more common. Recent examples we covered in this column include Andrew Denton’s Interview and Chernobyl.

Now Aussie Inventions That Changed The World has been released. Based on the original Foxtel series of the same name, the podcast examines the timely inventions, scientific breakthroughs and brilliant new technologies throughout history, which were born and bred on Australian soil.

Led by braniac Matt Parkinson and a team of experts, the series delves into the stories behind ingenious inventions and shines a spotlight on Australia’s best thinkers, tinkerers and titans of industry.

This is a series of eight podcasts, with each episode providing in depth insights on the inventions featured in the TV series. The Aussie Inventions That Changed The World TV series airs on Foxtel’s History channel Mondays at 7:30pm AEST from June 24. There will be a new episode of the podcast available immediately after each program.

Listen to Aussie Inventions That Changed The World here.

• Listen to Foxtel’s head of factual Jim Buchan talking about their Aussie Inventions That Changed The World series in a Mediaweek podcast here.

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