Publishers are making confusing claims about digital offerings for women.
Now in a new release, Pacific says it is the home of Australia’s biggest digital network for women.
As part of that offering, Pacific has launched The Beauty Network and BeautyWorks content studio.
The Beauty Network combines Pacific beauty brands marie claire, InStyle and BEAUTY/crew.
These three brands have a claimed combined digital, social and print reach of more than 3 million as well as the highest average page duration in the competitive set.
“Our client partnerships’ teams is actively leveraging insights developed through Pacific’s re-imagined capabilities to connect brands with the right audiences and drive meaningful growth. The Beauty Network is a natural extension of this. It has been purpose-built to help clients understand and respond to the shifting needs and interests of beauty consumers,” said Nicole Bence, Pacific’s commercial director.
The BeautyWorks content studio offers an end-to-end content creation process supported by consumer insights and data, well-known talent, category expertise, beauty writers, stylists, videographers and art directors. The studio has the capability to produce TVCs, photography, campaign imagery, interactive and shoppable video as well as tailor-made social content for beauty brands, which can then be amplified across the brand’s owned channel as well as The Beauty Network.
Gereurd Roberts, CEO of Pacific, said: “Through the power of our brands, Pacific has always been a leader in the beauty category. This position is strengthened by the launch of The Beauty Network and BeautyWorks studio which give our partners everything they need to develop customised content, connecting with women of all generations as they move through the path to purchase.”