Roy Morgan’s May figures showed that a million Australians in 408,000 homes already had Netflix. The survey results for June have been counted and weighed—and it’s now 1.42 million people in 559,000 homes.
Netflix subscription rates vary dramatically across different internet service providers and type of connection. When the US-based subscription video on demand (SVOD) service launched locally in March, fixed internet providers including Optus and iiNet made deals to offer inducements including extended free trials and unmetered streaming to new or existing customers.
By June, 16.8% of households with fixed broadband through iiNet (or one of its standalone subsidiaries Internode, Westnet and Adam, all with equivalent deals), had Netflix—a rate almost three times the total norm of 6.1% and exactly double the 8.4% uptake rate among fixed broadband homes. 11.7% of Optus’s fixed broadband customers had Netflix—almost 40% above the fixed broadband norm.
In numbers, this means 113,000 Netflix homes are streaming through iiNet’s fixed broadband network, slightly more than the 102,000 using Optus despite the latter supplying fixed broadband to almost 200,000 more homes overall.
June 2015: % and Number of Households with Netflix, by Fixed Broadband Provider
Source: Roy Morgan Single Source, June 2015 n = 2,208 Australians 14+. * iiNet Group includes iiNet and subsidiaries Internode, Westnet and Adam