Blueberry has appointed Orange Line to lead its SEO, authority-building and AI visibility strategy following a competitive pitch.
The global retail forex and CFD broker has brought in the consulting-led digital marketing agency to strengthen its visibility in one of the internet’s most competitive search categories.
Orange Line’s remit also includes a large language model optimisation framework, designed to help Blueberry surface prominently as AI Overviews and generative search reshape how traders discover financial platforms.
Orange Line on the opportunity
David Einstein, Co-Founder of Orange Line, said Blueberry has strong authority but needs to close a structural SEO gap
that is “limiting visibility and new customer acquisition”
“Blueberry is a strong, well-regarded platform operating in one of the most competitive search verticals on the internet.
“Our role is to close that gap systematically: fixing the technical foundations, building content that earns rankings and trust, and ensuring Blueberry is present wherever traders are searching – whether that’s Google or an AI assistant.”
Blueberry on the appointment
Nadav Linden, Global Head of Marketing at Blueberry, said Orange Line stood out by bringing a clear plan to the pitch process.
“We selected Orange Line because they came to the pitch with a genuine understanding of where we are and what it will take to move the needle.
“They didn’t just diagnose the problem, they arrived with a clear, prioritised plan to address it.
“The combination of traditional SEO excellence and their thinking on LLM optimisation for the future gave us confidence that this is a team that understands where search is heading, not just where it’s been.”
Orange Line brings experience working with global financial services and high-growth brands in technically complex search environments.
The appointment continues the agency’s consultancy-led approach, combining data analysis with execution across SEO, content, authority and emerging search channels.
Work begins immediately.
Main image: David Klein