Orange Line’s remit also includes a large language model optimisation framework to help Blueberry overcome AI Overviews and GEO.
The appointment arrives after going through a competitive pitch process.
Work on the new account has started immediately.
Visibility was a key factor in the decision.
The game blends outback realism, a rugged aesthetic and a community-first identity.
The list includes Udacity, TVSN and Dreambaby.
David Klein: 'We’re focused on building the kind of team that can help clients adapt fast, drive efficiencies with AI and grow...
Marshall Spellmeyer: 'They bring stellar organisation in their ways of working, clear communication, and a truly enjoyable team dynamic.'
Plus: Kurt Burnette, Seb Costello, Orange Line, Brendan Fevloa steps back from radio.
David Einstein: 'Orange Line’s strength has always been our people, and these appointments reflect our dedication to fostering expertise, innovation and leadership.'
David Einstein: 'This partnership is an exciting opportunity for us to bring our digital expertise to two brands that play a pivotal...
'I was blown away by the agency’s exceptional product suite, and their proven execution capabilities set the agency apart in the digital...
David Einstein: 'Our appointment is testament to the agency’s ability to handle international clients and execute high-impact campaigns across multiple markets and...
Farrell and Ito share their best career advice, hot takes, and what they currently have on repeat.
