Senior executives from oOh!Media, JCDecaux, and QMS share insights on the trends and innovations shaping OOH advertising in 2025.
CEO Cathy O’Connor takes the train to half year results presentation
"This focus on creating experiences within out-of-home through creativity has only gained more traction.”
Failure to address sustainability risks may lead to financial repercussions, including reduced access to capital.
"We are the only medium that puts money back to benefit the customers we reach on behalf of advertisers."
Elizabeth McIntyre: "The ability to seamlessly integrate Outdoor advertising will become a key differentiator"
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
John O'Neill: "We're forecasting double-digit growth"
Motio operates digital display networks across Australia in 1,000 venues
‘OOH has never been better positioned to deliver cost-effective reach’
• an increase of 14.8 per cent on net media revenue for Q2 2022
• The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform
Hulsbosch delivers new QMS look and feel ahead of City of Sydney network launch
The out of home industry reveals the category breakdowns for 2020