Sunday night’s NRL Grand Final Match between the Penrith Panthers and Melbourne Storm recorded the biggest live BVOD audience of all time.
The match, which saw the Storm claim their fourth Premiership title, secured a Live Average BVOD Audience of 153,000 on 9NOW, peaking at 282,000 (BVOD Reach). This equates to 19.6 Million minutes and 500,000 stream starts.
Overwhelmingly, the content was streamed by People 25-54, with that demographic accounting for 64% of viewing.
The digital audience for the NRL Grand Final drove 9NOW to achieving its biggest BVOD streaming day ever, with a total of 57.5 million minutes of content streamed yesterday.
9NOW is Australia’s No. 1 commercial BVOD service, with a commercial free to air share of 41.39%.
9NOW continues to dominate live streaming, taking out the Top Four biggest live streamed programs year-to-date across commercial free-to-air television:
Program/Live BVOD Audience
NRL GRAND FINAL MATCH 153,000
NRL GRAND FINAL PRESENTATION 88,000
2020 AUSTRALIAN OPEN D14-MEN’S FINAL 86,000
MARRIED AT FIRST SIGHT – FINALE 79,000
Hamish Turner, Nine program director, said: “What these figures illustrate is that live sport is such a significant growth area for 9Now. To have more than a quarter of a million people tune into the match via 9Now is a phenomenal result. In the coming months the State of Origin and Australian Open will also deliver significant year-on-year growth to the platform.”
Source: OzTAM LIVE VPM, NRL Matches Only, 25/10/2020 – 25/10/2020, includes co-viewing on connected TV devices; Share based on CFTA OzTAM LIVE+VOD VPM Minutes Jan 1st to October 25th, 2020, includes co-viewing on connected TV devices