News Australia has launched its end-of-financial-year retail campaign, Spend Smart Save Big, anchored by news.com.au Checkout and featuring a series of new content formats across its publishing network.
The campaign launches today across news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, Vogue Australia, GQ Australia, Taste.com.au, Body+Soul and Escape.
According to News Australia, news.com.au Checkout has curated up to 8,500 deals across technology, home, beauty, travel and fashion categories for the EOFY sales period.
New formats added
This year’s campaign includes three new formats: Spend Smart, a video series featuring Checkout contributors; a live deals blog; and GEO content designed to surface Checkout recommendations in AI search results.
The formats will sit alongside existing campaign elements, including buying guides, newsletters, SMS deal alerts and a live deals ticker across news.com.au and News Australia’s state mastheads.
Building on 2025 results
News Australia said the 2025 campaign generated $5.4 million in sales for brand partners, up 38% year-on-year, as well as 1.2 million clicks, up 16%, and 14 million page impressions.
News Australia General Manager, eCommerce Sophie Miura, said EOFY remained an important retail period for consumers and brands.
Sophie Miura
“With Australian households adjusting their spending due to cost-of-living pressures, EOFY has never been more important for consumers or for the brands trying to reach them. Australians aren’t looking for more noise. They want someone they trust to tell them what’s actually worth their money.
“Our editors have done that work, hand-picking up to 8,500 deals and verifying key offers so shoppers can spend with confidence, converting high-intent browsers into buyers,” she said.
The four-week campaign is supported by marketing activity across digital, print, social, audio and video channels.