News Corp to review strategic options for News America Marketing

“NAM is a crucial player in the digital evolution of retail media”

News Corp has announced that to optimise its portfolio and simplify the structure of the company, it is actively evaluating strategic options for its News America Marketing business (NAM).

The review of NAM includes exploring a potential sale. This process is being undertaken in order to allow greater focus on News Corp’s primary pillars, including the creation and distribution of premium content and global digital real estate services.

“We believe this strategic review will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” said Robert Thomson, chief executive of News Corp. “Candidly, the NAM business has been transformed from one based on newspaper inserts to one of the leading in-store marketing companies in the US, with a growing digital component and an expanding array of tech partners.

“With its extensive access to first-party shopper data, close relationships with consumer goods companies and placements in thousands of retail stores, NAM can track the shopper journey between customers and some of the biggest brands and largest retailers,” said Thomson.

“NAM is a crucial player in the digital evolution of retail media and an innovator in in-store marketing.”

NAM has a proprietary database of millions of shoppers and extensive purchase data, which allows retailers and brand partners to target the right people in the right place at the right time. The business has comprehensive in store marketing media options in over 60,000 stores in the US and Canada, and reaches households across the country with circulation of more than 60 million through nearly 2,000 publications.

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