News Corp Australia‘s managing director, Food and Travel Fiona Nilsson has announced the appointment of Kerrie McCallum (pictured) as editorial director of premium Food and Travel, editor-in-chief of Escape.
In the newly created role McCallum will oversee the editorial direction and development of the company’s premium food and travel portfolios.
Nilsson said: “Kerrie is a talented editor with a proven track record in developing products that connect with consumers and clients. This promotion acknowledges her success with the market-leading delicious. brand and its high performing network across digital, video, social, print and events. I’m delighted she will now spearhead our travel offering, evolving the strategic direction of the portfolio and identifying new opportunities and partnerships.”
With more than 20 years publishing experience s McCallum has been the editor-in-chief of delicious. since 2014.
McCallum said: “I’m really excited by the opportunity of expanding our premium food and travel portfolios through bold content that connects with consumer aspirations, new contributors across key categories and evocative picture-led experiences. The Escape brand is trusted, it is big, powerful and it works, and it is also ripe for growth and development as we get ready to shake off the isolation shackles and discover what’s in our own backyard. I can’t wait to begin.”
Jana Frawley has been appointed content director, Escape.