News Corp Australia partners with Storyful in Cannes

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Natalie ImbrugliaNews Corp Australia and Storyful have partnered to ensure everyone who can’t make it to the world’s biggest advertising festival knows the latest news, memorable moments and the biggest Australian wins from the 2015 International Cannes Lions Festival.

Storyful will use their unique combination of proprietary technology and journalists to monitor, uncover and curate the most engaging videos, photos, and social commentary from Cannes throughout 21-27 June. If you can’t make it to Cannes, you’ll find out what delegates are tweeting, posting and filming from the festival on including updates from industry leaders and celebrity guest speakers such as Kim Kardashian, Martin Sorrell, John Hegarty, Jamie Oliver and Monica Lewinsky.

Storyful partnerships director Neil Varcoe said: “Cutting through the noise and finding the best social insights and content is at the heart of what Storyful does. We’re excited to expand our partnership with News Corp Australia and bring the best of Cannes to people in Australia and beyond.”

News Corp Australia director of national sales Sharb Farjami said: “The 2015 International Cannes Lions Festival is at the forefront of innovation for the advertising community worldwide and I’m excited that through our evolving partnership with Storyful we will be able to bring all the latest news, opinions and innovative thinking to the advertising community back home.”

News Corp Australia is the official Australian representative of the 2015 International Cannes Lions Festival and the five winning teams of the 2015 Australian Young Lions competition will also be in Cannes hoping to bring home Gold Lions for Australia.

Photo: Aussie singer Natalie Imbruglia is a speaker at the session Art Of The Deal on Tuesday.

Source: News Corp

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