Medium Rare Content Agency has expanded its CommBank Connect commercial team with three senior appointments in Sydney.
The agency, which is the exclusive sales and content partner for CommBank Connect, said the appointments come as the network grows across its commercial operations.
The new hires are Shannon Hollis, Head of Client Partnerships; Alexander Mundy, Account Director; and Lauren Sillato, Account Director.
Hollis previously held roles at Hearst UK, News Australia and Guardian Australia. Mundy has worked at OMD, News Australia and DMARGE. Sillato joins from Cartology after earlier roles at Nine.
CommBank Connect reaches 18 million customers each month across in-branch digital screens, ATMs, digital and social channels, and Brighter magazine, according to Medium Rare.
Partners on the network include Qantas, Destination Canada, Volkswagen, More Telecom, Appliances Online, Hyundai and Daikin.
Head of Sales for CommBank Connect at Medium Rare, Andrew Robertson, said: “From the outset, we knew we had something unique – a network where 18 million customers engage with their finances across physical branches, digital and social channels every month.
“It’s been incredibly rewarding to see so many brand partners embrace the opportunity to tell more meaningful stories through the network.
“Shannon, Alex and Lauren bring deep commercial experience and a collaborative, client-focused approach that reflects how we work.”
The Melbourne team also includes Group Sales Manager Stephanie Gemes and Partnerships Activation Manager Paulina Kisiel, who were appointed earlier this year.
Main image: L-R: Stephanie Gemes, Lauren Sillato, Andrew Robertson, Shannon Hollis, Paulina Kisiel, Alexander Mundy