The partnership allows 10 to engage with its audience through more creative, innovative and targeted digital marketing channels across email, web and mobile. This includes messaging through push notifications and more targeted email newsletter communication, at scale.
Network 10’s general manager digital Liz Baldwin said: “We’re continuing to invest in growing our audiences across our digital brands 10 Play, 10 All Access and 10 Daily. To do this, delivering a top-notch user experience is essential. Through our partnership with Braze, we’re able to create deeper relationships with our audiences so they can have an optimised and personalised experience across our ecosystem.
“We can now easily capture a person’s interest or intent and activate this user across our platforms with content that is relevant to them. It’s exciting for us, for our members and for our advertisers who we can easily collaborate with to target specific audiences for their campaigns in ways and at times these audiences want to be communicated with.”
Other Braze clients include KFC, Canva, Fox Networks and Telstra.
Braze’s senior vice-president of global alliances Matt McRoberts said: “We’re excited to welcome Network 10 to the existing network of brands recognising the value of digital customer engagement in the Australia region.”
Baldwin added: “We’ve continually said that we are accelerating our data solutions. Our partnership with Braze is another step forward in delivering this strategy.”
Network 10’s partnership with Braze follows partnerships with other leading data technology providers including Tealium and Lotame.