Network 10 has announced the promotion of Vanessa Arden-Wood (pictured) into the role of head of content and commercial partnerships – digital, effective immediately.
Reporting to general manager – digital, Liz Baldwin, Arden-Wood is responsible for the editorial and exclusive digital content on 10 Play, including digital content licensing, as well as the strategy for 10’s podcasting platform 10 Speaks.
Arden-Wood joined Network 10 in June 2011 as head of entertainment – digital and has held various senior digital roles at the company since. Most recently she was the digital content strategist, working with the content team and production companies to expand and build exclusive show content on 10 Play.
Liz Baldwin said: “As we continue to invest in the 10 Play and 10 Speaks platforms, strategically building their content libraries to engage more consumers and open up more opportunities for advertisers, it’s essential to have strong leaders across the team.
“Vanessa’s established relationships with key stakeholders, extensive digital experience and strong strategic acumen makes her the perfect candidate for the head of content and commercial partnerships – digital role. I’m thrilled to be welcoming her to the digital leadership team.”
Prior to 10, Arden-Wood worked in several senior digital roles at Illumina Digital, The Machine Room and Clipstream in London.
On her appointment, Arden-Wood said: “I’m really excited to be taking on this role. It’s a fantastic opportunity to work with a brilliant team, utilising my existing relationships and skills to continue building on 10’s success and engagement with audiences beyond linear.”