Friday September 28, 2018

Adelaide Radio Wrap: Day 5 – Hit 107 between breakfasts + Cruise 1323

• Two radio formats with music-only breakfast shows… until Bec and Cosi arrive

By James Manning

Hit 107 Survey 5 shares: 10+ 9.0%, Breakfast 7.5%

Cumulative audience: 10+ 239,000, Breakfast 120,000

One of the oldest FM brands in Australia – the station started life as SAFM – is looking to rebuild after dropping its breakfast show this month.

The Amos, Cat & Angus breakfast show finished just one week ago.

When the change was announced, head of content for the Hit Network Gemma Fordham said, “Amos, Cat and Angus have been an incredible asset to our network. However, with the shift in our target audience we’re excited to deliver a local show in Adelaide that will line up with our variety music strategy and that will also complement our two existing drive shows.”

Taking over the Hit 107 breakfast slot from January 21 next year are Rebecca Morse and Andrew Costello. The Bec and Cosi breakfast show marks a return to the station for both announcers.

Rebecca Morse and Andrew Costello

After presenting Network Ten’s Adelaide bulletin TEN Eyewitness News First At Five for over a decade, Rebecca “Bec” Morse knows a thing or two about what makes Adelaide tick. Bec is both an award-winning news journalist and presenter and is familiar with radio having worked at SAFM back in 2012.

Bec said in a statement last week, “I’m really excited to be joining hit107 breakfast next year. I started my media career in radio and loved my stint at the station several years ago, so it will be like coming home. Cosi and I have a lot in common – we are both passionate and proud South Australians and laugh at our own jokes. As for working both ends of the day, there will be coffee and there will be chaos.”

Andrew “Cosi” Costello is in his sixth season of hosting SA’s only travel show South Aussie with Cosi on Nine Adelaide and he’s discovered things that even locals wouldn’t know.

Cosi is also the founder of national charity Cows for Cambodia, raising funds for Cambodian families, and is no stranger to radio, having worked previously at SAFM and Triple M.

Cosi said, “I left the pig farm to join SAFM 18 years ago, and I fell in love with radio and its audience. This radio station runs through my blood and the opportunity to return to hit107 is like a dream come true. South Aussie with Cosi and my social media community mean the world to me and to be able to add the hit107 breakfast show to that stable is very exciting!”

Bec and Cosi will be joined by Hayden “Haydo” Naughton who will jump ship from Triple M Adelaide to anchor the show.

There is no ratings crisis at the station. Its current 10+ share of 9.0% is its second-best this year. The station’s best share in the past 20 surveys was 10.9% at the end of 2016.

Hit 107 cume needs to be higher to compete with the likes of Mix and Nova, but both the station and breakfast cumes are higher than sister station Triple M.

Ahead of the new breakfast show, Hit 107 is hosting an all-music breakfast show and today it was all about RNB Friday.

While the station doesn’t have a breakfast brand at present, afternoons are home to Carrie and Tommy plus Hughesy and Kate.

Cruise 1323 Survey 5 shares: 10+ 8.7%%, Breakfast 6.9%

Cumulative audience: 10+ 180,000, Breakfast 78,000

The unashamedly music-only format at breakfast and across the day has been a consistent performer. The music offering is surprisingly wide from daggy pop classic to cool retro rock. And it connects with the audience.

The music is broken briefly for chances to win cash with breakfast presenter John Dean.

Cruise 1323’s current share is close to the station average for the past couple of years. The high was 10.0% in survey 2 last year.

The best breakfast share in that time was 8.0% in survey 3 2017.

The station’s attraction for advertisers is the demos and Cruise narrowly trails Triple M 55-65 – Cruise with 16.7% to Triple M’s 18.2%.

But the real attraction for marketers is the combo buy with the two ARN stations – Mix and Cruise – offering a share of just under 34% 55-64 and 25% 40-54.

Top Photo: Hit 107 drive hosts Hughesy and Kate

TEN launches web series delving deeper into the lives of those Playing For Keeps

Network Ten has continued its strategy of offering audiences multiplatform program extension experiences with the launch of TGB, or The Goss Boss, a fictional, satirical gossip show that extends the Playing For Keeps storyline on the tenplay platform.

Hosted by The Loop presenter Liv Phyland, the series is written and produced by Ten with input from Playing For Keeps’ writers and producers. TGB is promising to dish the dirt on everything from the feuds on Playing For Keeps to the fashion to what’s really going on behind those perfect smiles.

Network Ten’s general manager of digital Liz Baldwin said: “Program extensions like The Jury Villa for Australian Survivor and After Paradise for Bachelor in Paradise are great ways to engage show fans off-platform, giving them more show content to enjoy. We wanted to try something different with Playing For Keeps. In addition to our regular behind-the-scenes cast interviews, we created a fun web series that explores the Playing For Keeps storyline in more detail, giving fans of the show the chance to see what it would be like in the real world for the characters on the show. It’s a grandstand exposé into Playing For Keeps’ real power players: the WAGs.

Where traditional and new media meet: Superwog on ABC Comedy

Traditional media channels can’t ignore the new age influencers, who are becoming well-known for their content on various social media platforms.

By Kruti Joshi

They can’t ignore it because that’s where the eyeballs are,” Nathan Saidden told Mediaweek.

“They don’t have a choice in a way,” added Theodore Saidden.

The brothers are the actors, writers and producers behind Australian YouTube channel Superwog1.

Their six-part series called Superwog will be screening on ABC Comedy and iview on October 9. However, the first episode of the program will premiere on the Saidden brothers’ YouTube channel on October 7.

Superwog marks the ABC’s first YouTube series collaboration and is ABC Comedy’s first original scripted series.

The commission follows the success of the Superwog pilot in 2017, which was the highest trending video on YouTube last year with more than 3.7 million views. Ninety percent of those came from Australia.

The Saidden brothers are hoping that the new ABC series will help them broaden their audience and expose their content to more people. “I hope that the TV audience enjoys it as much as the online audience,” Nathan said. “It’s great that it has a dual platform strategy. It represents the stage of media that we are in. The ABC isn’t just dipping its toe in the water, it is putting its whole foot in – that is really exciting.”

This is an excerpt from the full article, which appears on Mediaweek Premium. Read the full article here or subscribe to Mediaweek Premium here.

SBS rebranding Food Network as SBS Food

SBS has announced it will be rebranding its dedicated free-to-air food channel, Food Network, to SBS Food. The change will come into effect from November 17.

The channel will offer a broader range of programming with a focus on premium Australian distinctive content exploring the world through cooking, cuisine and culinary cultures.

SBS director of TV and online content Marshall Heald said: “SBS Food provides us with an opportunity to build on SBS’s 30-year history in food and, through a refined content strategy, secure a more diverse mix of shows that will give audiences more of what they love to indulge in on the channel.

“SBS Food will feature more famous Australian and global food personalities including some of SBS’s much-loved favourites including Adam Liaw, Poh Ling Yeow, Shane Delia, Peter Kuruvita, Luke Nguyen and for the first time Maeve O’Meara, alongside Anthony Bourdain, Nigella Lawson, Rick Stein, Jamie Oliver and Kylie Kwong.

“We’re also excited to continue to discover and nurture homegrown talent and develop new programs following the success we’ve had introducing fresh new local faces to Australian audiences over the last 12 months.

“SBS Food is less reality food and more real food and will continue our commitment to broadcasting multicultural food-related content, introducing and educating audiences about different cultures, going to the core of SBS’s unique purpose.”

SBS Food will continue as a free 24/7 channel alongside SBS, SBS Viceland and NITV. As well as extending the sought-after SBS Food offering available on the SBS website, content from the channel will also be available on SBS On Demand.

SBS’s flagship food programs will continue to air on weeknights at 6pm and Wednesday evenings on the primary channel.

The public broadcaster first launched the Food Network channel in November 2015. The first program to screen was Rachael Ray’s 30 Minute Meals.

Mercado on TV: Was Mystery Road only local binge-worthy drama?

Binge-worthy dramas continue to pour in from the US and the UK and that list of shows to watch just gets bigger and more exhausting. But what’s missing from the must-see list are any Aussie dramas, and that makes me sad.

The only new drama that got people talking this year was Mystery Road where viewership remained steady for its entire series. Compare that to the lack of buzz around Bite Club and Playing For Keeps, both of which are struggling to crack the half million mark.

Part of the problem here is networks’ desire to get as big and therefore as broad an audience as possible. Too many of them seem to think that putting young characters into shows will get young people watching but has that ever worked? Isn’t it more likely that kids want to watch adult shows not aimed at them, and they rarely connect with the “typical teenagers” that populate so many Aussie dramas.

800 Words wraps up next Tuesday with an episode that feels more like a season ender than a finale. This was a delightful show that was ruined by having too many romantic storylines. It’s one thing to have every adult in the town looking to hook up, but including lovestruck teenagers at high school was a step too far. The same could also be said about Doctor Doctor, which brought in an annoying teenager this season called Ivy (Annabel Wolfe), although it was a relief for adult viewers when she refused to stay at the school Charlie (Nicole da Silva) taught at and fled to Bali instead.

All this schoolyard drama would be fine if these shows screened in a family timeslot like 7.30pm but they don’t, so is it too much to expect that an Aussie drama screening at 9pm will contain adult content? And if kids are not watching the two Aussie dramas already set at high school, namely Home And Away and Neighbours, perhaps that’s because they don’t want to watch free-to-air TV at all and are probably watching YouTube instead.

There is possibly a case for a new Aussie school drama, given we have only ever done Class of 74/75, Glenview High and Heartbreak High. But would anyone have the balls to make one that reflected today’s issues? Instead of Brenda (Shannen Doherty) and Brandon (Jason Priestley) both going to 90210, what if an Aussie version had one twin forced to go to a struggling public school while the other lived it up at an over-funded private school?

Some clever Canadians once did a high school show in 1979 and it is still going strong all these years later. Degrassi has spawned five series and 621 episodes and part of its appeal has been its willingness to be controversial. If Australian dramas want to compete on the world stage (and who wouldn’t want some international sales to offset those expensive production costs?) then they need to harden up. The reason Wentworth has been sold to over 140 territories worldwide is that it has truly gobsmacking moments that make people talk. And on the inside, there are also no kids.

How many TV viewers will it take to break the AFL Grand Final record?

In the 18 Grand Finals held since OzTAM administered FTA TV ratings data in 2001, Collingwood has played in five Grand Finals (including two in 2010 when they had to return a week later for a replay).

In that same period West Coast has fronted up for three. The West Coast Eagles 2005 match against Sydney Swans saw them play in front of the biggest TV crowd in those 17 years.

That clash between clubs from Perth and Sydney had a combined metro and regional TV audience of 4,443,000. The Perth audience that year was 511,000, but not as big as the following year when the two teams faced off again in the Grand Final – 549,000. The Perth audience cracked half a million one more time in 2013 – 503,000 – when Hawthorn played Fremantle.

The biggest Sydney crowd watching an AFL Grand Final was 991,000 in the 2005 match against West Coast. The following year when both teams were again in battle the number dropped to 759,000.

Sydney has subsequently started in three of the six most-recent Grand Finals, with the audiences dropping to 609,000, 551,000 and 534,000.

Biggest TV crowd for AFL Grand Final

2005: 4,443,000 (Metro 3,386,000, Regional 1,057,000)

The biggest audience watching a Collingwood Grand Final was 4,200,000 in 2003 when they played Brisbane Lions, who were in four successive Grand Finals (and won three of them including this one, which gave them the Threepeat).

Five times in the past 18 Grand Finals the combined national audience passed 4,000,000 average viewers – the most recent in 2016 for the Bulldogs v Sydney. Sydney played in four of those five matches.

In those years the metro viewing audience has passed 3,000,000 three times, the most recent also in 2016 for the Bulldogs v Sydney game.

The biggest regional audience was 1,234,000 for the Collingwood v Brisbane game in 2003. The regional audiences have passed 1,000,000 five times, the last time also for that Bulldogs v Sydney match.

Follow @MediaweekAUS on Twitter for a full breakdown of AFL figures on Sunday morning.

NB: Regional ratings data unavailable for 2001 and 2002.

How many viewers will it take to break the NRL Grand Final record?

In the 17 NRL Grand Finals since OzTAM ratings started, the biggest TV audience has been 4,103,000 in 2005.

featured West Tigers playing North Queensland Cowboys. As well as attracting the biggest audience, it is also the only time the national crowd has surged past 4,000,000.

That game boasted the biggest regional TV audience in that time – 1,540,000. The match also set the record for the biggest Sydney TV audience with 1,188,000 watching.

Biggest TV crowd for NRL Grand Final

2005: 4,103,000 (Metro 2,563,000, Regional 1,540,000)

The biggest metro TV audience however was 2,647,000 in 2016 for Cronulla Sharks v Melbourne Storm.

The biggest Melbourne audience watching an NRL Grand Final was 871,000 in 2006 for Melbourne Storm v Brisbane Broncos. That is also bigger than any Brisbane audience across this period of time. That city’s viewing record is 806,000, also for that 2006 clash.

This weekend’s combatants

Sydney Roosters: The club has played in four Grand Finals since 2001 (three in a row from 2002) and the biggest audience it attracted was 3,824,000 in 2003 against Penrith Panthers.

Melbourne Storm: The club has played in six Grand Finals since 2001, four in a row from 2006. The club’s biggest audience was 3,979,000 for the 2006 match against Brisbane Broncos.

Source: OzTAM – average audiences launches new video offering, shoppable ads and more commercial initiatives

News Corp Australia’s food brand has launched an expanded video offering and a series of new commercial initiatives.’s new video network taste.TV is now live, and shoppable ads will launch on the site on October 1. There are also evolved sampling offerings available with live opportunities in two new areas.

News Corp Australia’s director of lifestyle Fiona Nilsson said: “ has seen an increase of 200% in video plays and streams over the last year. Australian shoppers love food videos. We’re continuing to innovate and amplify our content in this area with taste.TV, which builds on our existing video offering, both on and off platform.

“Marketers are looking for ways to drive action with Australian shoppers and’s new commercial opportunities deliver on that. Shoppable ads will enable more opportunities to help drive transaction for our clients, putting their products directly on consumers’ shopping lists. Our new sampling opportunities have been designed to get clients’ products into the hands of shoppers to drive interaction with Australian consumers.”


The taste.TV content offering features a compelling mix of live shows, scheduled programs and bespoke video, along with’s library of over 500 essential how-to and recipe videos. All video content is located at taste.TV, a dedicated zone on

New weekly programs include:

• Emergency Dinners – One quick and easy weeknight recipe in 10 minutes or less. Food editor Kim Coverdale will guide viewers through the midweek dinner rush, showcasing easy recipes and transforming supermarket ingredients into weeknight dinners. This will be streamed on Facebook on Thursdays at 4pm with live Q&A with experts. It will also be housed on taste.TV.
• Healthy Hacks – This will be streamed Saturdays at 9am on Facebook and housed on taste.TV. It is perfectly timed for weekend shopping and viewers will be shown inspiring meal prep, great recipes, clever ideas and must-buy ingredients.

New commercial opportunities are:

• Test Kitchen: a behind-the-scenes of the test kitchen, where the latest ingredients, products and gadgets are given the taste test.
• Grab & Go: how five ingredients can make an amazing meal.
• Household hacks: products and hacks to get households shipshape, clean, stored and organised.
• Easy Entertaining: tricks and tips to elevate any occasion whether it’s a fancy gathering, a relaxed barbecue or a lazy Sunday picnic.

Shoppable Ads

Launching on October 1,’s Shoppable Ads are focused on getting clients’ products to the point of transaction. Products featured in shoppable ad units on will be able to be shopped directly in a brand-safe environment via supermarket partner Coles.

Taste testers has a sampling audience of over 100,000 Australian shoppers signed up to sample products. This initiative drives word of mouth and consumer advocacy through product trial and reviews for clients and has evolved into two new areas:

• Taste testers LIVE: Puts products directly in the hands of Australian shoppers at live experiential events.
• Taste testers TRY: Gain valuable feedback from Australian shoppers in the research and development phase of a product’s life cycle. recorded a unique audience of 4.6 million in July 2018. It has had 32 million in-site searches, 4.2 million recipe printouts in the last year and 1.5 million users adding an ingredient to their shopping basket every month.

Facebook introduces ads in Stories

Facebook has rolled out ads on its Stories function on both the main platform and the Messenger app. The move follows the introduction of ads on Instagram Stories in 2017.

The social media giant is reporting more than 300 million people use Facebook Stories and Messenger Stories every day.

An Ipsos survey of Stories users commissioned by Facebook IQ found that 68% of people say they use Stories on at least three apps regularly, and 63% plan to use Stories more in the future.

The tech giant made the announcement in a blog post on its website.

Read the announcement below:

Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a full-screen, immersive environment. And soon you’ll be able to extend the reach and improve the performance of your Stories ad campaigns in Messenger too.

Facebook Stories ads support every objective that’s currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation. Facebook’s full suite of targeting and measurement capabilities is also available for Stories ads across platforms.

Advertising in Stories has proven to drive valuable business outcomes. In the Ipsos survey, 62% of people said they became more interested in a brand or product after seeing it in a Story, and brands testing Facebook Stories ads are already seeing results. iHeartRadio, Kettle Chips and KFC are among the advertisers who have seen brand lift from their Facebook Stories ad campaigns.

For performance marketers, Stories ads can also inspire people to take action. More than half of people surveyed said they’re making more online purchases as a result of seeing Stories. In addition, 38% of people said that after seeing a product or service in a Story they talked to someone about it, and 34% said they went to a store to look for it. Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, both found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

Aussies in Asia: Angela Mackay, managing director, FT Asia Pacific

Shortly after transitioning from newspaper editorial to management, Angela Mackay told the IFRA Publish Asia 2008 conference, “I feel like I’ve come out of a convent. Working in a sheltered world where you comment on things is very different from doing things.”

By Peter Olszewski

Now the former Australian Financial Review scribe and the Financial Times’s current global publisher of FT Live and managing director of FT Asia Pacific tells Mediaweek, “The background to that comment is that, until that point, I had been a journalist, not only at the Financial Times but also at The Economist, The Times in London, CNBC and The Australian Financial Review.

“I joined the FT’s commercial team in 2008. Observing, analysing and commenting on business and the corporate world is one thing. Playing the game yourself is totally different.

“Some people think that transitioning from editorial to commercial feels like crossing over to the ‘dark side’ but I think I emerged into the light. It’s a lot of fun (and worry) having your own P&L instead of writing about other people’s!”

And she’s happy to report a healthy balance sheet at the Financial Times for digital and for print.

The FT has a global print circulation of 190,000 and the newspaper is profitable in its own right even before advertising – content revenues outpace production and distribution costs,” she says.

“In some of our markets, it’s a status symbol to carry an FT under your arm or have a copy poking out of your handbag. In terms of growth, print-only subscriptions for FT Weekend – the home of our global lifestyle, arts and culture content – increased 6.9% in 2017.”

That the times they are a-changing rapidly is also a boon to the Financial Times bottom line, as Mackay noted.

“Given the uncertain and unpredictable times in which we live and operate – the Trump era, North Korea, the threat of terrorism, the rise of fake news, and the huge business and technology upheaval heralded by AI – quality, independent perspective has rarely been in more need,” she said.

The FT has a total paid circulation of more than 930,000, and we recorded a 7% increase in total circulation in 2017, which demonstrates the growing demand for quality journalism.

“Our motto is ‘Without Fear and Without Favour’. It describes our mission and accounts for increased interest in turbulent times.”

The publisher has also moved with the times in terms of how it generates revenue, especially via programmatic advertising.

“Programmatic is very important to our clients and is, therefore, an integral part of the FT offering,” Mackay said.

“While the FT is not available in the open marketplace, buyers have the option of accessing inventory via private marketplace and programmatic guaranteed channels. Many FT buyers take a two-pronged approach by securing the FT’s first party registration data directly, while simultaneously running a PMP deal, which involves using their own data.”

This is an excerpt from the full article, which appears on Mediaweek Premium. Read the full article here or subscribe to Mediaweek Premium here.

Mediaweek Asia: NewsAsia, Hits TV, Hooq, SPH, iflix, Go-Jek and more

Mediaweek’s Peter Olszewski rounds up the latest media news from Asia.

New portal launched by Channel NewsAsia

Mediacorp’s Channel NewsAsia has launched a new lifestyle portal targeted at professionals. The site,, will focus on food, travel, fashion in Singapore and lifestyle trends throughout Asia. Material culled from the site will eventually appear on most of Mediacorp’s TV and radio outlets. Phin Wong, CNA Lifestyle supervising editor, said, “Lifestyle categories such as entertainment, dining, and wellness consistently rank among the Top 10 areas of interests of CNA’s audience.” Serene Seow, deputy editor of Elle Singapore, is the site’s style editor, and Aaron de Silva, formerly of the Robb Report Singapore and Men’s Folio, will be the site luxury editor.

China’s ByteDance planning long-form video streaming

Beijing ByteDance Technology, operator of popular news aggregator Jinri Toutiao and short video app Tik Tok, plans to run long-form content in China’s video streaming market to compete head-to-head with industry leaders iQiyi, Tencent Video and Youku Tudou. ByteDance plans to buy exclusive rights to programs and films and to also produce its own original films and drama for an app called Xigua Video, scheduled for launch late this year or early next year, possibly as a paid subscription service.

Thailand to launch its first interactive live game show

Line Thailand and Thai TV presenter Woody Milintachinda have partnered for Thailand’s first interactive live mobile game show, Ten Ten. The show, which will rely on ad market revenue, will launch in October with cash and prizes being given away daily.

Hits TV to launch in Vietnam

Singapore-based Rewind Networks’ Hits TV will launch in Vietnam on October 1, on K+, a Vietnamese-language pay-TV service owned by French company Canal+, which in turn is owned by Vivendi. Hits will be exclusively broadcast on K+’s DTH service in Vietnam. This is Rewind’s second deal with Canal+, with Hits having launched on Canal + Myanmar in February.

Hooq nominated for Academy Awards gong

Singapore-based premium video-on-demand service Hooq’s original production Marlina the Murderer in Four Acts, directed by filmmaker Mouly Surya, has been selected to represent Indonesia as its entry for the Academy Awards Best Foreign Language Film.

Hooq has also appointed Michael Fleisher as its general counsel, and Lawrence Basillio as its regional director of customer service operations. Fleisher has over 20 years of legal and commercial media experience with leading companies, including BBC Worldwide, BBC News, NBCUniversal, Channel 4 and Nickelodeon. Lawrence Basillio is a customer service operations expert with more than 18 years of experience with multinationals.

SPH appoints digital analytics agency

Singapore Press Holdings has appointed Happy Marketer as its digital analytics agency to assist help implement Google Analytics 360. Happy Marketer, established in 2009, will work closely with SPH’s 17 newspaper titles, 80 magazine titles and different units to make sure all data can be organised and be able to be used by editors, marketers and data teams.

iflix partners with afro urban specialist Trace

KL-based streamer iflix has partnered with global Afro urban specialist media group Trace which will make two of its premium channels available freely to iflix users, specifically to cater to the company’s younger audience. The two channels to appear on iflix has part of this new partnership are Trace Urban and Trace Sports Stars. Trace Urban is the leading international urban music channel, focusing on hip hop, pop and R&B hits, as well exclusive interviews of celebrities, magazine shows and documentaries related to urban artists and culture. Trace Sports Stars is the leading sport channel exclusively dedicated to the lives of sports celebrities, through factual, reality, lifestyle, magazine, gossip and top TV shows. It also features original programs with rights available for syndication, globally.

Singapore beauty and fashion mag’s AR cover

Nüyou, a bilingual Singapore-based monthly fashion and beauty magazine for bilingual career women, has unleashed Moomoko, a beauty junkie and a well-travelled fashionista with an adventurous streak who is in fact a virtual character which, thanks to Augmented Reality, literally leaps out of the cover of the September 2018 Nüyou issue along with her best friend, local star Rebecca Lim. NüYou publisher, SPH Magazine, says, “Moomoko is the first virtual character to be created by a local magazine and we are thrilled about how AR can open up new ways for us to engage our readers through immersive storytelling. Numerous brands such as Sephora and Magnum are already leveraging AR to drive tangible business outcomes in Singapore. Research shows that the best AR campaigns increase dwell time by more than 85 seconds, interaction rates by up to 20% and click-through rates of 33%.”

Asian video industry reports on Vietnam market

The Asia Video Industry Association (AVIA) hosted the Vietnam in View conference in Ho Chi Minh City earlier this month. At the conference, Vu Tu Thanh, Vietnam consultant for AVIA and deputy regional managing director and Vietnam senior representative for US-Asean Business Council, gave a market overview, saying, “The Vietnam market has high growth and a rising demand for premium content coupled with low ARPU. With a pay-TV penetration rate of just under 50%, there are still untapped households, especially in non-urban areas.” The conference heard OTT services in Vietnam are proliferating with the growth of the internet, smartphones and smart TVs. Esther Nguyen, founder and CEO of POPS Worldwide, noted that short-form, or bite-sized, content is very popular now in Vietnam and predicted that branded content would play a key role soon. She also noted that subscription revenue for OTT services was very low, but she predicted growth.

Ride-hailing company invests in online content

Indonesian ride-hailing and online payment company Go-Jek has invested in Jakarta-based digital media startup Kumparan as part of its expansion into online content. Kumparan is a hybrid news and social media site that enables users to create content, makes crowd-sourcing possible and enables interaction between journalists and readers. Go-Jek plans to become an online multimedia content provider for Indonesia, producing original films, in partnership with local film production houses. Go-Jek also bought an adtech startup – Promogo – this month to challenge Grab’s advertising initiative GrabAds. Promogo is an OOH ad platform that installs ads on private vehicles like cars and motorcycles.

Mediaweek Asia: In Brief

• Leading Filipino broadcaster ABS-CBN has this month opened ABS-CBN Studio Experience or Studio XP, an indoor “amusement park”, with 15 attractions divided into three studios – Fantasy, Reality, and Retail.

• Astro has secured the Premier League broadcast rights in Malaysia for the next three seasons from 2019/20 to 2021/22.
• The judges for the 2019 season three of Asia’s Got Talent were announced last week and include seasoned judges David Foster, Anggun and Jay Park. Two hosts from season two – Alan Wong and Justin Bratton – will also adjudicate in the Sony Pictures Television Networks Asia series, scheduled to kick off on AXN early next year.
• China’s biggest music-streaming company, the Tencent Music Entertainment Group, has halved the amount it plans to raise in a US listing to about US$2 billion, in what will be one of the biggest listings this year in New York by a Chinese company.
• Chinese mobile news aggregator app NewsDog is expanding its Indian presence. It currently has two offices in Indian cities and 50 employees. It will now double the number of employees and set up offices in all major Indian cities by year-end, hoping to attract 100 million users a day over the next two years.
• The Condé Nast Center of Fashion & Design in Shanghai has appointed Reuter Communications as its agency in China.
• US esports live streaming video streaming platform Twitch has been banned in China after its website became unavailable last week. Speculation is this happened after the Amazon-owned streaming service had a surge in viewers tuning in to the Asian Games in Indonesia where an esports competition took place as a demonstration sport.
• Philippines OOH media company IDOOH has partnered with Voyager to deploy Voyager content through freenet on IDOOH in-vehicle screens, providing passengers access to in-vehicle shopping, entertainment, news, games, sports and lifestyle content.

• BBC iconic brand Doctor Who made an appearance at the Taobao Maker Festival in Hangzhou, China, on September 13-16. Organised by Taobao, China’s largest mobile commerce destination developed by Alibaba Group, the four-day festival is a celebration of China’s young entrepreneurs.

TV Ratings Analysis: September 28

• The Bachelor & Gogglebox secure top spot 25-54 for TEN
• Grand Final edition of AFL Footy show out-rates The Front Bar
• Thursday epics: ABC drama on 7.30, War and Peace on SBS

By James Manning


Breakfast TV averages metro

Week 38

Sunrise 264,000 (Sydney 74,000, Melbourne 63,000)
Today 230,000 (Sydney 68,000, Melbourne 56,000)

Week 39


Sunrise 269,000 (Sydney 80,000, Melbourne 80,000)
Today 223,000 (Sydney 64,000, Melbourne 66,000)


Sunrise 267,000 (Sydney 73,000, Melbourne 65,000)
Today 231,000 (Sydney 73,000, Melbourne 55,000)


Sunrise 285,000 (Sydney 77,000, Melbourne 82,000)
Today 232,000 (Sydney 66,000, Melbourne 52,000)


Sunrise 280,000 (Sydney 77,000, Melbourne 63,000)
Today 233,000 (Sydney 69,000, Melbourne 51,000)


Sunrise 305,000 (Sydney 84,000, Melbourne 66,000)
Today 211,000 (Sydney 65,000, Melbourne 43,000)

Thursday Ratings


Home and Away ended the week with three Thursday back-to-back episodes pulling an average of 523,000.

The Front Bar then screened on Seven or 7mate across the country. The very funny Grand Final edition of the program did 362,000 across five markets with 229,000 in Melbourne, where it was out-rated by Nine’s AFL Footy Show. This edition of The Front Bar did 222,000 last year. Guests last night included Gillon McLachlan and Santo Cilauro.


A Current Affair dipped just below 700,000.

The Grand Final edition of the NRL Footy Show went to air at 8.30pm, but Sydney and Brisbane viewers got episodes of Driving Test and RBT after 7.30pm. The NRL Footy Show then did 78,000 in Sydney and 51,000 in Brisbane.

The early start in Melbourne paid off in as much as it managed to out-rate The Front Bar when the two shows went head-to-head. The AFL Footy Show numbers were Melbourne 247,000, Adelaide 45,000 and Perth 49,000. The Melbourne audience for this edition last year was 285,000. Last night Carrie Underwood performed and the show had interviews with both Grand Final coaches.


We slipped up yesterday by calling this week’s episode of Playing For Keeps the launch episode. It did launch last week, however, where the audience was 575,000, which dropped to 465,000 for the second episode.

Meanwhile on Thursday night the channel’s best was The Bachelor with a very healthy audience watching heartbreak as the number of girls dropped from four to three. The audience of 837,000 was enough to secure TEN as #1 25-54 across the entire evening. The audience on Thursday last week was 882,000.

Also helping drive that win was Gogglebox, which did 612,000 after 738,000 a week ago.

Earlier in the night The Project was on 487,000 after 7pm with Steve Price talking about the challenges facing the ABC.


Viewers turned to ABC News to learn about the latest executive departure with 715,000 watching, which pushed the bulletin ahead of A Current Affair.

7.30 then featured the exit interview with departing ABC chairman Justin Milne, who did his best to avoid answering many of Leigh Sales’s questions for the audience of 572,000.

Grand Designs Australia then did 484,000.

The crime drama Loch Ness followed on 329,000.


A repeat of Tony Robinson Down Under was the channel’s best on 296,000.

The BBC’s recent production of War And Peace followed, launching with 192,000.

ABC Seven Nine Ten SBS
ABC 11.1% 7 19.4% 9 17.7% TEN 18.4% SBS One 5.5%
ABC 2 2.4% 7TWO 4.0% GO! 2.7% ONE 2.9% VICELAND 1.1%
ABC ME 0.7% 7mate 3.8% GEM 1.9% ELEVEN 1.9% Food Net 0.8%
ABC NEWS 1.6% 7flix 2.5% 9Life 1.3% NITV 0.2%
TOTAL 15.9% 29.7% 23.7% 23.2% 7.6%
ABC Seven Affiliates Nine Affiliates Ten Affiliates SBS
ABC 10.6% 7 21.1% 9 13.9% WIN 15.9% SBS One 5.9%
ABC 2 3.3% 7TWO 6.8% GO! 3.1% ONE 2.6% VICELAND 0.8%
ABC ME 0.7% 7mate 3.5% GEM 2.3% ELEVEN 1.9% Food Net 1.0%
ABC NEWS 1.4% 7flix 2.5% 9Life 1.6% Sky News  on WIN 0.8% NITV 0.5%
TOTAL 16.0% 33.9% 20.9% 21.2% 8.2%


85.6% 14.4%


  1. Seven News Seven 868,000
  2. Seven News / Today Tonight Seven 867,000
  3. The Bachelor Australia Ten 835,000
  4. Nine News Nine 818,000
  5. Nine News 6:30 Nine 788,000
  6. ABC News ABC 715,000
  7. A Current Affair Nine 675,000
  8. Gogglebox Ten 615,000
  9. 7.30 ABC 572,000
  10. Home And Away Seven 523,000
  11. The Chase Australia Seven 496,000
  12. The Project 7pm Ten 487,000
  13. Grand Designs Australia ABC 484,000
  14. The Footy Show Nine 472,000
  15. Hot Seat Nine 412,000
  16. The Front Bar Seven 362,000
  17. Ten Eyewitness News First At Five Ten 342,000
  18. Loch Ness ABC 329,000
  19. The Project 6.30pm Ten 313,000
  20. Sunrise Seven 305,000
Demo Top Fives

16-39 Top 5

  1. The Bachelor Australia Ten 326,000
  2. Gogglebox Ten 196,000
  3. The Project 7pm Ten 133,000
  4. The Footy Show Nine 126,000
  5. Seven News / Today Tonight Seven 109,000


18-49 Top 5

  1. The Bachelor Australia Ten 463,000
  2. Gogglebox Ten 303,000
  3. The Project 7pm Ten 208,000
  4. The Footy Show Nine 206,000
  5. Nine News 6:30 Nine 196,000


25-54 Top 5

  1. The Bachelor Australia Ten 470,000
  2. Gogglebox Ten 323,000
  3. The Project 7pm Ten 244,000
  4. Seven News / Today Tonight Seven 243,000
  5. Nine News 6:30 Nine 241,000
THURSDAY Multichannel
  1. Father Brown PM 7TWO 182,000
  2. Kiddets AM ABCKIDS/COMEDY 164,000
  3. Peter Rabbit ABCKIDS/COMEDY 162,000
  4. Rusty Rivets ABCKIDS/COMEDY 162,000
  5. Dot. ABCKIDS/COMEDY 162,000
  6. Noddy Toyland Detective PM ABCKIDS/COMEDY 160,000
  7. Andy’s Wild Adventures ABCKIDS/COMEDY 160,000
  8. Little Roy PM ABCKIDS/COMEDY 158,000
  9. Luo Bao Bei AM ABCKIDS/COMEDY 158,000
  10. Octonauts ABCKIDS/COMEDY 155,000
  11. Peppa Pig PM ABCKIDS/COMEDY 148,000
  12. Peppa Pig AM ABCKIDS/COMEDY 143,000
  13. Play School AM ABCKIDS/COMEDY 142,000
  14. Sarah And Duck AM ABCKIDS/COMEDY 141,000
  15. Murdoch Mysteries PM 7TWO 141,000
  16. Go Jetters AM ABCKIDS/COMEDY 138,000
  17. Charlie And Lola AM ABCKIDS/COMEDY 133,000
  18. Hey Duggee PM ABCKIDS/COMEDY 128,000
  19. Becca’s Bunch AM ABCKIDS/COMEDY 125,000
  20. American Restoration PM 7mate 122,000
THURSDAY Subscription TV
  1. Live: AFL 360 FOX FOOTY 62,000
  2. Shimmer And Shine Nick Jr. 60,000
  3. Curious George Nick Jr. 59,000
  4. Play Along With Sam Nick Jr. 52,000
  5. The Bolt Report Sky News Live 50,000
  6. Love It Or List It Australia LifeStyle Channel 46,000
  7. Nella The Princess Knight Nick Jr. 45,000
  8. Paul Murray Live Sky News Live 45,000
  9. Live: The Late Show With Matty Johns FOX LEAGUE 44,000
  10. Family Guy FOX8 39,000
  11. Rusty Rivets Nick Jr. 38,000
  12. Live: NRL 360 FOX LEAGUE 38,000
  13. Paw Patrol Nick Jr. 37,000
  14. NCIS TVH!TS 37,000
  15. Credlin Sky News Live 36,000
  16. A Very English Scandal BBC First 35,000
  17. Hawaii Five-0 TVH!TS 34,000
  18. Peppa Pig Nick Jr. 34,000
  19. Cops crime + investigation 33,000
  20. Paw Patrol Nick Jr. 33,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

Full Emma Alberici email: Justin Milne not taken out of context

The full text of an email sent by former ABC chairman Justin Milne about journalist Emma Alberici reveals he wanted the high-profile presenter sacked because she was “sticking it” to the government with a “clear bias”, report Fairfax Media’s Michael Koziol & Jennifer Duke.

Milne, who resigned as chairman of the public broadcaster on Thursday, complained in an ABC interview that his email to former managing director Michelle Guthrie was presented “out of context” when Fairfax Media broke the story of his attempt to have Alberici removed.

Guthrie pasted a copy of the email in a document to the board last week, days before she was fired. The full version, read to Fairfax Media by a person who witnessed Guthrie’s presentation, reveals the extent of his concerns about Alberici as chief economics correspondent.

[Read the original]

Inquiry to investigate attempted ABC sackings by Justin Milne

An inquiry into the conduct of former ABC chairman Justin Milne in reportedly calling for the sacking of two of the national broadcaster’s journalists will go ahead, despite his resignation from the ABC board, reports The Australian’s Ben Packham.

Communications Minister Mitch Fifield yesterday confirmed that the inquiry, led by Communications Department secretary Mike Mrdak, would examine revelations that Milne allegedly demanded former ABC managing director Michelle Guthrie “get rid of” chief economics correspondent Emma Alberici and “shoot” political editor Andrew Probyn after the pair ran stories the Turnbull government objected to.

Senator Fifield said Mrdak would “establish the facts” by talking to Milne, Guthrie, acting managing director David Anderson, members of the board and ABC staff members.

[Read the original]

Now Justin Milne has gone, the entire ABC board is exposed

Justin Milne ran one of Australia’s first internet service providers, OzEmail. How the ABC chairman could be so careless in an email, the basic technology the internet enabled, will remain one of the great mysteries of this week’s stunning events, reports Fairfax Media’s John McDuling.

But while Milne has been the focus of much anger, the ABC board’s handling of the crisis gripping the public broadcaster deserves serious scrutiny.

The ABC board includes one staff-elected director, Jane Connors, who has not yet been heard from.

[Read the original]

72-hour crisis leaves the ABC at an unprecedented turning point

On his way out the door, Justin Milne used just two words to describe the crisis that engulfed the ABC: “A firestorm,” reports Fairfax Media’s Bevan Shields.

Milne was the chief arsonist, but Michelle Guthrie also had her fingers badly burnt. In the space of just 72 hours, both are now gone, and a complacent board that turned a blind eye to infighting and interference could soon follow the chairman and managing director. The carnage leaves the national broadcaster at an unprecedented turning point, and what happens next will have implications for years to come.

The Morrison government now has a series of pressing decisions to make.

Malcolm Turnbull cannot be ruled out as an option for chairman, but his connections to Milne and numerous complaints to the ABC as prime minister would work against him.

Businessman David Gonski and Gilbert + Tobin managing partner Danny Gilbert are considered strong candidates.

[Read the original]

Waleed Aly: Independent journalism – this is about more than the ABC

We’re in an age of increasingly aggressive, emboldened political interference in journalism, writes Fairfax Media columnist Waleed Aly.

That doesn’t remotely excuse an ABC chairman who apparently wanted to sack selected staff or intervene in triple j’s decision to shift the Hottest 100 from January 26 for reasons like “Malcolm will go ballistic”.

But it points us to the fact that this story is about something much bigger than how the ABC’s management of a particular time and place seemingly lost its grasp of the fundamentals of independent journalism, and with it, the ABC’s mission.

[Read the original]

ABC staff ask the ABC board why they supported Justin Milne

Senior ABC staff are demanding that the national broadcaster’s directors explain publicly why they continued to support chairman Justin Milne amid claims he demanded the sacking of senior journalists because their reporting had outraged then-prime minister Malcolm Turnbull, report The Australian’s Stephen Brook, Lilly Vitorovich and Will Glasgow.

Only hours after his resignation, the outgoing chairman stared down his internal critics last night by declaring ABC journalists could not expect to “go around irritating the person who is going to give you funding again and again and again if it’s over matters of accuracy and impartiality”.

[Read the original]

ABC director Peter Lewis in firing line over role in failed group

ABC director Peter Lewis was the “financial director” of a failed training group that is at the centre of a potential criminal investigation into the fate of hundreds of millions of dollars of taxpayer money, documents show, reports The Australian’s Ben Butler and John Stensholt.

Lewis, the chairman of troubled ASX-listed real estate company McGrath and the former chief financial officer of Kerry Stokes’s Seven empire, has been talked up as a likely successor to Justin Milne, who resigned yesterday, because he is the longest-serving member of the ABC board.

However, it is understood he is not actively lobbying for the role.

[Read the original]

Mark Day: Person or persons in charge of news division should go

The killing season firestorm at the ABC has claimed the two top positions at the national broadcaster but the root cause of the crisis has not been addressed, writes The Australian’s Mark Day.

This week’s debacle arose out of deeply flawed journalism. It was not a mere one-off bungle, rather a steady decline into sloppy and expedient reporting that should never have been allowed.

In the interest of justice, as well as good corporate management, the person or persons in charge of the news division should also be sacked or fall on their swords.

Gaven Morris has been the ABC’s director of news, analysis and investigations since October 2015. Earlier this year, he chose his deputy, Craig McMurtrie, to take on a new role ensuring editorial standards were met.

Clearly, there has been a failure in their department. Editorial standards are falling, not rising.

[Read the original]

AFR editorial: What is the point of the ABC in the information age?

What is the point of the national broadcaster in the 21st century information age?

To remedy market failure and provide public interest journalism that the commercial television channels won’t? To provide local news to parts of regional Australia that can’t commercially support local TV news services? To be a voice for Australia – a channel that reflects Australian values back at the citizens who paid for it? To be a digital archive of on-demand Australiana, as Justin Milne pressed for? Or does the ABC exist to counterbalance the so-called right-wing views of the Murdoch press and radio shock jocks with the priorities of left-progressive Australia, as its staff seem to suggest?

[Read the original]


Int Emmys: Endemol Shine Australia & David Stratton doco nominated

Two Australian productions have been nominated for an International Emmy Award.

Nominations for the 2018 International Emmy Awards were announced overnight by the International Academy of Television Arts & Sciences. There are 44 nominees across 11 categories and 20 countries.

Winners will be announced at a black-tie ceremony on November 19, 2018 at the Hilton New York Hotel.

Nominees come from Australia, Belgium, Brazil, Canada, Chile, Denmark, Germany, India, Israel, Japan, Mexico, Netherlands, Portugal, Spain, South Africa, South Korea, Thailand, Turkey, United Kingdom and the United States.

The Australian nominees are David Stratton’s Stories of Australian Cinema from Stranger Than Fiction Films and MasterChef Australia from Endemol Shine Australia.

In addition to the presentation of the International Emmy Awards for programming and performances, the Academy will present special awards to Greg Berlanti, the record-setting writer and producer behind global hits Dawson’s Creek, The Flash and Blindspot, and Sophie Turner Laing, CEO of Endemol Shine Group, a network of more than 120 creative production companies in 23 markets, responsible for international successes such as Big Brother, MasterChef, Peaky Blinders and Black Mirror and last year producing in over 50 languages.

Among the judges this year were Active TV’s Michael McKay and Bernadette O’Mahony from the Australian Children’s Television Foundation.

The next Countdown? ABC’s new Wednesday live music show, The Set

Triple j and ABC have announced a new live music TV series.

Hosted by triple j’s Linda Marigliano and Dylan Alcott, The Set will make its debut during Ausmusic Month this November, kicking off on October 31 at 9.30pm on ABC and iview.

The show will feature performances from Australian artists in front of a live audience of 250 people who’ve come to join the party.

Angus and Julia Stone, Vera Blue, Ball Park Music and The Presets will be stopping by – and they’re bringing their mates.

Across the series, headline artists will curate the lineup for each program by inviting two guest acts to perform live. They’ll then close out the show with a special one-off musical collaboration. Expect to see artists like Illy, Odette, Baker Boy, Wafia, Mallrat, Angie McMahon, Tia Gostelow, LANKS and Kult Kyss popping up throughout the series.

Artists will perform at The Set’s purpose-built share house set, back yard and all.

Co-hosts Linda Marigliano and Dylan Alcott said, “We’ve been keeping The Set a secret for a while now and are pumped to finally share this news with you. A new live music TV show is going to be a great thing for Australian music, and hosting it together is a bloody dream come true.”

The Set continues ABC’s live music tradition, in the spirit of shows like Countdown and Recovery, but in a format that is the first of its kind. ABC’s head of music and creative development, Chris Scaddan, said, “There’s a real energy inside the ABC about this show. Everyone is really proud to be filling the studios with so much great Australian musical talent. The Set will be something for a new generation of music lovers to call their own.”

The Set will be broadcast Wednesdays from 9.30pm on ABC and iview, and then again on Saturdays from 10pm – with an extra half an hour of live music and antics.

The Set (30 minutes) – Wednesdays at 9.30pm on ABC, starting October 31

The Full Set (60 minutes) – Saturdays from 10pm on ABC, starting November 3

Jacinda Ardern tells Stephen Colbert not all Kiwis were in The Hobbit

New Zealand’s prime minister Jacinda Ardern has schooled Stephen Colbert on her homeland, saying it’s “slightly offensive” to assume all Kiwis had a part in The Hobbit or Lord of The Rings, reports News Corp.

The PM, who sat down with Colbert on The Late Show, was described by him as the biggest thing to happen in the country since “Frodo dropped the ring into Mt Doom”.

Ardern talked candidly about handshake strategies, shopping for maternity bras and the moment her partner Clarke Gayford tripped over while meeting Donald Trump.

[Read the original]


Future of partworks in Australia after closure of Bissett Magazines

Newsagency commentator Mark Fletcher has been writing about the future of partworks in Australia at

“With the unexpected liquidation of partworks importer and distributor Bissett Magazines, the question is: do partworks have a future in Australia?

“The closure of Bissett came as a shock to magazine professionals. Bissett had what was effectively a monopoly on partworks in Australia. It had been in this position for many years, supplying newsagents through distributors as well as fulfilling subscriptions to the public directly.

“I and others I have spoken with in our channel were shocked by news of the closure and still can’t understand how or why it happened. One guess is that they wanted out and could not sell the business. Who knows!”

A liquidator was appointed for Bissett Magazine Service on August 1 this year.

The online forum run by consumer group Choice was told back in July this year:

Bissett Magazine Services have gone into administration without actually telling anyone and have ceased trading, leaving thousands of subscribers to various collectable and partworks magazines in the dark as to what’s going to happen next.

Bissett held the monopoly on subscription services in Australia for anyone who wanted to subscribe to publications from DeAgostini, Hatchet, Eaglemoss etc and the first anyone seems to have known about it was yesterday when people trying to contact them by phone or email were given an automated message that said they had ceased trading and all subscribers would have to contact the UK customer service teams of the relevant publishers to see what can be done to complete our collections and models.

[Read more here]

Sports Media

Nine and Crocmedia launch October footy show The Trade Table

With the official AFL season coming to a close, Nine is aiming to keep the AFL fans’ footy fix going in The Trade Table, the new program beginning Monday at 10pm on Nine and 9Now.

Following the success of Crocmedia’s NAB AFL Trade Radio, The Trade Table will feature news, updates and interviews. This is the only dedicated program on the AFL exchange period on free-to-air television.

The Trade Table will be hosted by former Port Adelaide star and Sunday Footy Show panellist Kane Cornes, award-winning journalist Damian Barrett, and former Essendon champion and Footy Classified and Sunday Footy Show member, Matthew Lloyd.

The show will go to air on four nights next month: Monday October 1, at 10pm, and then Monday October 8, Monday October 15, and Wednesday October 17.

The Trade Table is produced for Channel Nine by Rainmaker and Crocmedia.

'Humiliated, disgusted’: Mo Hope walks off panel over Malthouse comments

AFLW marquee player Moana Hope says she is “embarrassed, ashamed, humiliated and disgusted” by remarks Mick Malthouse made about women’s football at a grand final luncheon in Ballarat, reports Fairfax Media’s Simone Fox Koob.

Malthouse reportedly said AFL was a “man’s game” and that women should play a modified game to reduce injuries.

The event, organised by the North Ballarat Sports Club, featured Malthouse, Hope, and Brownlow medallist Jason Akermanis on a panel to celebrate the upcoming grand final.

However, Hope left the function during the panel talk after she said Malthouse made “degrading” comments about women’s footy during the panel.

Malthouse told the crowd he believed AFL should be modified for women. He also compared a game with six-six-six starting positions as similar to netball, where players should “wear skirts”.

[Read the original]

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