By James Manning
ThinkTV is engaging with finance marketers to drive positive business outcomes.
The latest insights from ThinkTV are aimed to help a particular sector.
2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, more businesses will be turning to financial service companies to continue their recovery where investment funds are required.
But not just business, many Australians will need to revisit their financial plans as they adjust to what a lost 2020 for many means.
ThinkTV is engaging with finance marketers on how they can best connect with audiences to drive positive business outcomes and, ultimately, growth.
“Under the cover of Covid, there have actually been quite a lot of changes to financial services,” ThinkTV CEO Kim Portrate told Mediaweek. “Open banking for example has made it easier for more people to move around. There are more new financial services businesses setting up and they are doing some really great things.
“This is a big industry that is changing and it is important we update them with opportunities television offers.”
Portrate noted that in financial services brand is so important. “There is much research that has been done looking at this. Research from Les Binet and Peter Field into marketing effectiveness has estimated the split is about 80/20 in financial services – with 80% of marketing ideally being focussed on the brand.
“What we also know from work we and others have done is that an emotional authentic connection around a brand is very much the right place to start.” Again, Binet and Field concluded, emotional advertising works best, even for highly researched purchases like financial services.
“A lot of performance-based marketing banks are doing may not be serving them very well.
“Given the changes in recent times, financial services businesses need to hit a really broad audience and reach as many people as they possibly can. A lot of the banks and financial services businesses speak to their own customers over and over. That may be via re-targeting or EDMs, but unless you increase the size of the whole pond you are actually still fishing in the same pond.”
Portrate noted that brands in other categories have struggled with growth for that reason too.
In the finance category specifically, emotion is super important and is a big influencer. Portrate: “Soliciting some kind of emotion is going to deliver a better business impact.”
Portrate continued: “We have some analysis of econometric models and return on investment and it turns out TV is actually a workhorse. We have quantifiable numbers around what TV does for financial services brands specifically from a return on investment.”
That data from the analysis of the ad spend of major Australian advertisers indicates that for every dollar spent in short term campaigns on TV the average return is $5.80. The numbers look even better longer term – $10.30 for every dollar spent.
“Reach leads you to a broad target and broad target leads you to a better business impact.” Portrate reminded Mediaweek that an investment across total TV [FTA and BVOD] reaches 85% of Australians every week.
ThinkTV has a definite view about changing ad spend habits too.
“Our view is that financial services underspend with television and are over-spending in others,” Portrate said. “We think the percentage of their budget spend needs to change. When you look at the impact of TV on short term campaigns you see TV is very strong, as is print.
“If you look at out-of-home it tends to get a lot of traction from financial services and arguably that is undeserved.” Data analysed as part of The Payback Series research indicated a total TV spend has twice the impact of an OOH spend.
In a special ThinkTV webinar, hear from Lendi CMO Zara Cobb on how the innovative mortgage broker is working to become a household name and the marketing levers the brand has pulled to establish its presence in a cluttered market.
Also joining the webinar, Bankwest’s Haylee Felton, Nimble’s Oonagh Flanagan and AANA’s John Broome as they discuss the best ways for finance marketers to support their brand amid ongoing changing consumer behaviour.
Sultana will be the sixth Australian act to be featured on MTV Unplugged Melbourne.
MTV Australia today annouced Tash Sultana as the next act to perform in MTV Unplugged Melbourne concert series.
The Melbourne based artist will become the sixth Australian act to be featured on MTV Unplugged Melbourne, joining Gang of Youths, Amy Shark, DMA’S, The Rubens and Courtney Barnett, who have all taken to the stage with stripped back performances.
Sultana said: “To be able to play an MTV Unplugged set is pretty special. It’s something that everyone knows about so I’m really looking forward to being a part of it. Also, to do it in my hometown is a massive bonus.”
The gender-fluid multi-instrumentalist, singer-songwriter, producer and engineer, has been dubbed one of the hardest working music exports in Australia.
From a viral bedroom recording of Jungle and street-stopping busking performances in Melbourne, to sold out global tours, Tash’s industry integrity is going from strength to strength.
The recent release of their sophomore album, Terra Firma is coated in Tash’s trademark looped and layered jams with a fusion of soul, funk, R&B, folk, rock, hip-hop.
The album, recorded, engineered, performed, arranged, and produced by Tash debuted at #1 and comes four years after their ARIA-winning #2 debut album Flow State. The critically acclaimed release featured the 2x Platinum single Jungle and the Platinum-selling single Mystik.
Visit Victoria CEO Brendan McClements said: “Music and live gigs are part of Melbourne’s DNA, and we’re excited to welcome Tash and the team at MTV to showcase our city its iconic and intimate venues.
“MTV Unplugged Melbourne joins an impressive list of events taking place in Australia’s cultural capital over the coming months including Melbourne International Comedy Festival, RISING, Moulin Rouge! The Musical and the Melbourne Winter Masterpieces series at NGV and ACMI.”
The upcoming Tash Sultana episode of MTV Unplugged Melbourne will be the sixth episode of the Grammy and Emmy award-winning MTV Unplugged franchise filmed in Australia. The event will be filmed in front of a small live audience on Tuesday, 4 May at Melbourne music venue, Chapel Off Chapel.
“I’ll never work for this show again.”
Actress Shareena Clanton has released a public statement detailing alleged racism she experienced whilst working on the set of Neighbours.
“Struggling to post anything positive about the months I endured on @neighbours after multiple racist traumas and navigating ongoing counselling from this highly problematic show. It’s been lonely, triggering and traumatising to work in such a culturally unsafe space,” she began.
Some of the allegations include that a head of department openly laughed at the word “cum slut” by a cast member, a senior staff member openly laughing whilst using the term “slave driver” in reference to him “working hard”, a white actress openly calling another actress of colour a “lil’ monkey”, and the “N”-word openly being used on-set and in the green room.
She also writes about paying a Wurundjeri Elder for her cultural safety work on the set out of her own pocket, after being told that the show didn’t have the budget to pay the Elder.
In response to her calling out the alleged racism, Clanton says that she was ostracised and marginalised amongst the cast and crew, and that HR told her they were unsure of what else they could do.
Clanton is a Wangatha, Yamatji, Noongar and Gidja woman who first rose to fame for playing Doreen Anderson in Wentworth, which is also produced by Fremantle Meda.
In a statement, Fremantle Media said: “Neighbours strives to be a platform for diversity and inclusion on-screen and off-screen. Our quest is always to continue to grow and develop in this area and we acknowledge that this is an evolving process.”
“Shareena’s involvement in the creative process and on set was invaluable and hugely educational and will benefit the series moving forward. There have been significant and lengthy discussions with Shareena during her time on Neighbours and we will continue to work with all cast and crew to ensure Neighbours continues to be a fully inclusive environment.”
Clanton’s full post reads:
“Struggling to post anything positive about the months I endured on @neighbours after multiple racist traumas and navigating ongoing counselling from this highly problematic show. It’s been lonely, triggering and traumatising to work in such a culturally unsafe space.
To avoid any lawsuit by the production or a potential defamation case, I have not included any specific names and made it non-identifiable in what I’m about to reveal to you:
-A Head of Department thought it funny and appropriate to openly laugh at the word “cum slut” by a cast member who loudly spoke about “cum”, “cum”, “cum” in front of other cast and crew.
-Due to my insistence of engaging a Wurundjeri Elder to be included for ongoing cultural safety reasons like cultural protocols followed and debriefing, I was told “this is not a film production, Shareena.” and that “we simply don’t have the budget”. The humble few hundred dollars a week Aunty and I proposed was in contrast to the thousands of dollars actors were receiving each pay. I paid Aunty directly out of my own income to make up for this “lack of budget”.
-A senior staff member openly laughed whilst using the term “slave driver” in reference to him “working hard”. My management at the time didn’t help as they endorsed/encouraged this “office banter”. I fired the agent.
-Overt and covert levels of racism were rife, often disguised as “jokes” like a white actress openly calling another actress of colour a “lil’ monkey”.
-Twice I endured the “N”-word openly being used on-set and in the green room. I was even told to “go somewhere else” by staff when confronting the actor directly because I was making others “uncomfortable”.
-A white actress openly laughed at the racist “N”-word to only lie about laughing about it when questioned by HR. She said that I “misconstrued” what she was “laughing at” and that she was laughing at “something else”. That is a blatant lie.
-The retaliation for calling out this misconduct and racism often left me ostracised and further marginalised. In what was meant to have HR follow up and discuss this led to them saying they were unsure of “what else they could do”.
I’ll never work for this show again.”
Revenue is up 18% from February.
The Out of Home (OOH) industry today announced a decrease of 24 per cent on net media revenue for the first quarter of 2021, reporting $158.1 million, down from $207.8 million in 2020.
Digital OOH (DOOH) revenue accounts for 57.1 per cent of total net media revenue year-to-date, an increase over the recorded 56.7 per cent for the same period last year.
“Q1 2020 was the last quarter where the industry posted growth, prior to feeling the effects of the pandemic. Like the economy we were worst hit in quarter two of 2020 and I am relieved both for the industry and the economy to see green shoots and improvement,” said Charmaine Moldrich, OMA CEO.
“The results from March this year are particularly heartening, with revenue up 18 per cent from February. The rise is coupled with the latest consumer confidence index, that is now just 0.2 points below the December level which was a ten-year high. I believe our recovery will continue into 2021 as audience numbers stabilise, with people coming back outdoors, as well as workers returning to offices and their daily commutes,” she said.
“Our industry continues to grow and strengthen, with the addition of new members AdFlow, AOSCo Think Outdoor and TOM in January and last week Shopper Media joined the association and MOVE (Measurement of Outdoor Visibility and Exposure) the industry’s audience measurement system.
“It is wonderful to have new members join our industry at a time when we are doing new things including updating our audience measurement currency. The new perspectives and energy these new members bring will only help revitalise and strengthen the industry in a time of recovery and growth,” concluded Moldrich.
Full year results for last year showed that the industry saw a total decrease of 39.4 per cent on net media revenue in 2020.
It is the second acquisition of 2021 for Impact.
Impact has today announced the acquisition of Affluent, an analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies technology solutions to manage and grow their partnerships.
As Google and Apple move to phase out third party cookies and the IDFA (identifier for advertisers), brands have increasingly turned to partnerships as an alternative to reach consumers in a more authentic and effective way. Impact has built a partnership automation solution for brands and publishers, and has acquired Affluent to further expand it’s Partnership Cloud solution for agencies who manage partnership programs on behalf of brands.
Affluent enables agencies to aggregate affiliate data from multiple networks and platforms, automate and generate custom reporting, and optimise clients’ partnerships with publishers in a single platform. With Affluent, agencies can manage more clients, better optimise performance across clients, improve reporting capabilities, and ultimately, increase their revenue. Affluent’s agency clients on average have grown their client portfolio 144%.
“Partnerships are surging as an effective way for brands to surpass competitors in terms of growth. But with hundreds of platforms and affiliate networks out there, agencies today require a centralised platform to effectively aggregate and analyse data to optimise the many partnership programs they manage,” said David A. Yovanno, CEO of Impact. “With the acquisition of Affluent, Impact is committed to providing comprehensive analytics and affiliate management abilities to agencies, brands, and publishers, and to further innovation specifically for agencies.”
In 2020, Affluent grew its client base by 70%, and helped agencies and advertisers manage more than 1,800 affiliate programs. Last year, Affluent tracked over $10 billion in brand revenue and over $1 billion in publisher commissions.
“Impact has proven time and again that they are committed to advancing the Partnership Economy by providing brands, publishers, and now, agencies with best in class technology to drive growth,” said Yonatan Dotan, founder and CEO of Affluent. “We look forward to working together to further advance our technology and enable agencies to easily manage their client portfolios, automate reports and ultimately optimise the performance of those programs across all partnership types.”
Affluent was founded and backed by Aniview LTD in 2017, a provider of holistic video content and video ad monetisation SAAS solutions for thousands of publishers.
“We at Aniview are proud and excited to hand off Affluent and its amazing team to Impact as we continue to focus on our core business of video content and ad-monetisation” said Alon Carmel, founder and chairman of Affluent and founder and CEO of Aniview. “It has been an exciting and extremely successful journey for us all.”
This acquisition follows other recent acquisitions by Impact. In March 2021, Impact acquired Trackonomics, a supply-side platform (SSP) that aids content publishers like BuzzFeed, Business Insider, Red Ventures, and Discovery in managing content commerce programs with data about how individual links and web pages are performing. In 2020, Impact added nearly 600 new clients, and also acquired influencer marketing platform Activate.
What The Hell Happens Next? is made for Network 10 by Lune Media.
If 2020 was up for the title of one of the worst years ever, what can this one deliver to top it? With Covid vaccines up and running, 2021 is off to a flying start. So could some of the challenges we’ve faced actually become opportunities for the future?
Next Monday, April 12 at 7.30pm, Kate Langbroek narrates What The Hell Happens Next? where 20 of Australia’s most opinionated celebrities will project forward to examine the big issues – covering everything from serious news to entertainment, lifestyle, and tech.
Will there be a COVID-19 baby boom or will divorce rates skyrocket? Or both? Could no international travel actually be a good thing?
The What The Hell Happens Next? line-up includes Urzila Carlson, Harley Breen, Becky Lucas, Michael Hing, Beau Ryan, Jess Eva, Nazeem Hussain, Julia Morris, Waleed Aly, Susan Carland, Eddie Perfect, Myf Warhurst, Joel Creasey, Julie Bishop, Narelda Jacobs, Daniel Doody, Andy Allen, Bianca Chatfield, Jordan Nguyen and Adam Spencer.
The show follows on from What The Hell Just Happened? which aired on 10 on April 5th. The show checked in with Australia’s most prolific media personalities, as they reflected on the year that was,
What The Hell Just Happened? asked its guests about topics that they normally wouldn’t be speaking about in their lines of work. For example, what does former Australian politician Julie Bishop think of Cardi B’s infamous WAP video? And what’s Julia Morris’ take on serious issues like global warming and the Covid-19 vaccine?
If we’ve learned anything from the year that gave us a pandemic, bushfires, floods, and the occasional report of murder hornets, it’s that if we don’t laugh, we’ll cry.
What The Hell Happens Next? is made for Network 10 by Lune Media.
What The Hell Happens Next? Premieres next Monday, 12 April At 7.30pm only on Channel 10 and 10Play.
Graham says she is committed to helping boost the RISE profile.
Talent RISE has today announced Karen Graham will be joining the company as CEO for the ANZ region effective immediately. Graham joins Talent RISE from Ipsos ANZ as the managing director, market strategy and innovation, following an extensive career across marketing, brand, business development and the not-for-profit space.
Established in 2014, Talent RISE was created to address the high level of youth unemployment and is dedicated to upskilling and empowering young people to commence and build thriving, sustainable careers, whilst assisting employers to build inclusive working environments and bring young people into their organisations. To date the company has engaged more than 3,000 young people through workshops and mentoring and has placed over 350 into meaningful employment.
Graham will work alongside RISE team members and founder and executive chairman, Richard Earl, focusing on leading and coordinating RISE activities and efforts across all locations. She will also be responsible for helping in the regional expansion of RISE into new markets and launch a range of ambitious new initiatives.
Graham said she is committed to helping boost the RISE profile. “I am very excited to be appointed as CEO for Talent RISE ANZ and am really looking forward to working with Richard and the RISE team to strengthen and expand the RISE impact across ANZ and build further on the great work done by the team to date.”
Founder and executive chairman Richard Earl said that he is thrilled on the new appointment. “I am delighted with the appointment of Karen Graham into the role as CEO for Talent RISE ANZ. Karen’s vision and drive made her a perfect fit to further assist our goal of expanding RISE into the global space. Her belief in the importance of helping young people reach their full potential is why I am confident she will be able to take RISE to another level.”
By Trent Thomas
• MAFS and Nine both #1 as the couples have their final dates
• ABC rolls out its new Tuesday night line up with Home for 4 Year Olds
• 10 adds Tuesday night episode of The Cube
Nine News 968,000/990,000
Seven News 969,000/905,000
ABC News 702,000
10 News First 371,000 (5:00 pm)/ 235,000 (6:00 pm)
SBS World News 184,000/159,000
Daily current affairs
A Current Affair 741,000
The Project 270,000 (6:30 pm)/ 417,000 (7 pm)
The Drum 189,000
News Breakfast 196,000
The Latest 116,000
ABC Late News 183,000
Nine won last night with a primary share of 25.3% and a network share of 33.2%. The driving force of Nine’s win was Married at First Sight which had 1.009m as the couples went on their final dates of the social experiment. The episode’s ratings were slightly down on the 1.031m that the show had last week.
MAFS was followed by Botched with 310,000 which was down slightly on last week’s episode which had 339,000.
On Seven, Britain’s Got Talent- Best and Worst had 340,000 in the 7:30 pm slot and was followed by The Good Doctor with 262,000 which is the same ratings that the show had last week.
The top rating show on Seven last night was Home and Away with 529,000.
10 has made a change to the programming schedule of The Cube with the show now airing twice a week after adding a Tuesday night episode to its lineup. The show’s first crack at the Tuesday night audience brought in 272,000 viewers which is its lowest ratings to date. The episode featured best friends Will and Joan who met at a parenting group.
This was followed by a repeat of NCIS with 184,000.
The Project had 270,000 (6:30 pm) and 417,000 (7:00 pm) as the show covered the Kiwi travel bubble, legislation affecting after business hours emails, and the man who saved a bunch of retirees during the floods.
ABC rolled out its new Tuesday night lineup following the conclusion of Exposed: The Ghost Train Fire last week.
Anh’s Brush with Fame aired at 7:30 and featured Kate Ritchie. The episode had 556,000 which was an increase on the season’s premiere last week with Jamie Durie which had 509,000.
This was followed by the season premiere of Old People’s Home for 4 Year Olds with 593,000. After the success of season one, the new season once again sees a group of older adults living alone, join a group of lively 4-year-olds in an intergenerational play school for learning, connection and friendship.
Unlike last season, the new group of seniors all live in their own homes and will have more opportunities for home visits, excursions and community building.
The top rating show on SBS last night was a repeat of Who Do You Think You Are? with 213,000.
|ABC KIDS/ ABC TV PLUS||2.2%||7TWO||3.1%||GO!||2.3%||10 Bold||3.3%||VICELAND||1.1%|
|ABC ME||0.3%||7mate||3.7%||GEM||2.0%||10 Peach||3.0%||Food Net||1.1%|
|ABC NEWS||1.9%||7flix||1.6%||9Life||2.3%||10 Shake||0.8%||NITV||0.1%|
|9Rush||1.2%||SBS World Movies||1.1%|
|ABC||Seven Affiliates||Nine Affiliates||10 Affiliates||SBS|
|ABC KIDS/ ABC TV PLUS||2.9%||7TWO||5.0%||GO!||2.8%||WIN Bold||3.9%||VICELAND||1.1%|
|ABC ME||1.1%||7mate||6.1%||GEM||4.1%||WIN Peach||2.9%||Food Net||1.0%|
|ABC NEWS||1.3%||7flix (Excl. Tas/WA)||1.9%||9Life||2.6%||Sky News on WIN||2.1%||NITV||0.2%|
|TUESDAY METRO ALL TV|
16-39 Top Five
18-49 Top Five
25-54 Top Five
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2021. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Nine tapped global cybersecurity firm CrowdStrike to help it manage the fallout of last week’s attack and to work through getting systems back online, reports AFR‘s Max Mason.
Sources told The Australian Financial Review that the California-based firm CrowdStrike Incident Response (IR) Services team was quickly enlisted on March 28 after it became apparent that Nine’s systems had been hacked.
The CrowdStrike team are believed to be largely working remotely and have helped Nine cope with the ransomware attack, which has not resulted in a ransom demand. The main focus for Nine and CrowdStrike’s IR team is restoring all of Nine’s systems and making sure the hackers have no other access points through which to return.
The unexpected race to the regions spurred by the Covid-19 pandemic has driven growth for regional out-of-home advertising company Total Outdoor Media (TOM), which is spending $4 million to secure more billboard sites in regional Victoria, reports AFR‘s Miranda Ward.
Run by former oOh!Media head of large format development Ged Hart and backed by Rich Lister Michael Buxton, TOM has secured five digital screens and 13 classic super-site displays in Geelong, Traralgon, Ballarat, Wangaratta, Cobram, Mildura, Sea Lake and Moe to add to existing billboard locations in Shepparton, Horsham, Hamilton, Orbost and Warrnambool.
A producer for the Nine Network’s Today show who allegedly raped a woman after a night on the town needs a court-ordered curfew scrapped so he can “maintain his life”, a court has heard, reports News Corp’s Heath Parkes-Hupton.
Tom Nicol appeared before Waverley Local Court in Sydney on Tuesday where his bail was varied to allow him outside his Bondi home after 8pm, in return for an extra day of reporting to police and submitting himself to drug and alcohol testing.
Nicol, Today’s former supervising producer who was released on bail in February, was told he faced going back into custody if he failed any tests for alcohol or illicit substances.
He failed in an attempt to regain access to his social media accounts, although his lawyer, Penny Musgrave, argued they had information crucial to his case.
Two Neighbours stars have revealed shocking racist incidents they experienced on the set of the iconic Channel 10 show, saying the industry needs to “do better”, reports News Corp’s Bella Fowler.
Meyne Wyatt, who played Nate Kinski from 2014 to 2016, said in a Twitter thread that he had experienced racism on set. “It involved the C word and I called it out and it didn’t happen around me again,” he said, but he added that he walked in on it, “so I have no doubt things were being said behind my back”.
His post on Tuesday evening came after Shareena Clanton, who guest stars in upcoming episodes, said she endured “multiple racist traumas” on Neighbours, including the “N-word” being used several times by other actors.
Wyatt said it was “disappointing but not at all surprising to hear that five years later racism continues to be present in that workplace”, adding: “But what can you say, we are in Australia.”
Neighbours and Wentworth stars have rallied behind actors Shareena Clanton and Meyne Wyatt’s explosive claims of racist and homophobic incidents on the Ramsay St set, reports News Corp’s Nui Te Koha.
Sharon Johal, who played Dipi Rebecchi on the Channel 10 soap, posted three heart emojis on Clanton and Wyatt’s Instagram pages.
Zoe Terakes, who co-starred with Clanton in the Foxtel drama Wentworth, said on Instagram: “Standing with you @shareenaclanton. Remarkable, powerful, courageous you. This industry is so f—ing lucky to have you. I love you.”
Actor Belinda Bromilow, with TV credits including Doctor Doctor and Packed To The Rafters, said on Wyatt’s Instagram page: “I’m so sorry and angry this continues. It shouldn’t be this way. I am committed to doing better.’