• Full results and analysis of the fifth radio ratings report of the year
UP: WSFM/Macquarie Sports Radio + 0.2″
DOWN: smoothfm 95.3 -0.8
Read more: Sydney Radio Ratings: GfK Survey 5
• 3AW well ahead, Fox #1 FM, challenged by smooth & Gold
Read more: Melbourne Radio Ratings: GfK Survey 5
• Welcome back Bianca, Mike & Bob, 97.3 closes in on Nova
UP: 97.3FM +1.7
DOWN: 4BC -1.1
Read more: Brisbane Radio Ratings: GfK Survey 5
• Nathan, Nat & Shaun increase lead, but here come Fred & Lisa
UP: 96FM +3.0
DOWN: Mix 94.5 -0.4
Read more: Perth Radio Ratings: GfK Survey 5
• Mix pushes further ahead, but Penbo & Will remain brekky #1
UP: Mix 102.3 +1.2
DOWN: Hit 107 -0.4
Read more: Adelaide Radio Ratings: GfK Survey 5
• Stan ready for Disney+, does Nine need new shows? + BVOD growth
By James Manning
It is radio ratings day, and all sorts of insights will attributed to the ratings figures for Sydney’s 2GB after Alan Jones’ recent controversial comments regarding New Zealand prime minister Jacinda Ardern.
Speaking to Mediaweek recently after its full results were released, Nine Entertainment Co Hugh Marks explained he doesn’t expect the breakfast host to lose his job because of the broadcast.
“Alan Jones is a great broadcaster. He knows he should have done better, and will do better,” said Marks.
“He will deal with that like he has done throughout his career. It would be better if we didn’t have the noise, but Macquarie management will continue to trade through that.
“Jones is on a two-year extension and we expect him to be there [when Nine takes control].”
Marks also noted the impact of Jones’ contribution cross the wider radio group:
“You have to break down Macquarie Radio into different units. The breakfast show in Sydney is less than 10% of the [Macquarie Media group] revenue of the business. Other parts of that business are going from strength-to-strength.”
Although income across the Nine group diversified even further with the acquisition of the newspaper brands, TV remains a key contributor. Just 12 months ago TV and Nine’s shareholding in Macquarie Media accounted for 84% of revenues. That number has now dropped to 54%.
TV revenue was $1.09b in the past 12 months, just under half of total group revenue of $2.34b.
With a great six months of calendar 2019 TV ratings behind it, Marks expects Nine will continue to grow ad revenue share.
“With the success of our schedule we expect to add another share point in the current financial year. The way we look at the market, we did a 36.9% share of audience over the financial year, and we haven’t yet converted [that to sales yet], that is still to come.”
With a schedule bursting with successful 7.30pm formats, Marks told Mediaweek that might make their Upfront event less a showcase for new TV content. “We will certainly have fewer new launches than we had in previous years which is a nice situation to be in.
“I also remain completely focussed on the fact we need to bring new things to the audience. We need to find ways to bring new shows into the schedule.”
Marks said Nine is unlikely to spread is evening programming post-9.30pm. “We are still focussed on where the revenue is and where clients want to spend their money. Our industry has done a lot of little things too much. What we have tried to do at Nine is really focus on things that are going to turn the needle. We have taken some reasonably big risks, and generally those risks have paid dividends. The audience now just wants something different.”
The real growth in TV is digital video, part of that is subscription revenue and part of that is advertising on 9Now.
“The BVOD market has substantial room for growth, but we also have to continue to reinvent what we do in that market to benefit from that growth. That means being more competitive with Facebook video and being more competitive with YouTube.
“BVOD is the best engaged advertising media you can have because it is addressable, it’s non-skippable and it’s in a premium, engaged environment.”
Stan’s growth strategy: More partners, more local
“Streaming will continue to grow at a very healthy rate and Stan will continue to get its fair share of that growth,” said Marks.
“There is a lot of noise about Stan’s content relationships and a lot of that is pretty uninformed. We know we have strong partnerships with pretty much every studio supplier.
“The relationship with Disney will change with the launch of Disney+, but we still feel confident we will have a relationship with the Disney group, but without the Disney-branded content. They are a substantial content player now and we are confident about a relationship with them.”
Marks expects Stan to continuing to increase local production. “It has been doing that and the results we have been getting from that content have been strong. When Bloom launched it was Stan’s strongest day ever in terms of subscriber additions. Local content has a very strong role to play in Stan’s future.”
• A comprehensive Gen Z research study by Daily Mail Australia exposes which brands will thrive and which are doomed to fail at the hands of the next big generation of Australian consumers.
According to new research delivered by leading news publisher Daily Mail Australia, any brand which uses a millennial marketing strategy will be “cancelled” by Australia’s next massive consumer group: Generation Z.
After 12 months in development, Daily Mail Australia last week unveiled its landmark research study Spilling the Tea on Gen Z to leading media agencies in Brisbane, Melbourne and Sydney in a national roadshow.
Industry attendees are hailing Spilling the Tea on Gen Z the most comprehensive piece of publisher-produced research on this generation, as the roadshow continues to New Zealand at the end of the month before returning for a final Australian tour in early September.
Produced in partnership with quantitative research agency Nature and qualitative research agency The Lab Strategy, Spilling the Tea on Gen Z combines insights from a survey of 500 Gen Z and Millennial Australians with commentary from a panel of academics specialising in the youth research to demystify this highly lucrative generation, who will represent 40% of consumers with $4 billion spending power in 2020.
Presented in dedicated, intimate sessions at private screening rooms in Sydney, Melbourne and Brisbane, Spilling the Tea on Gen Z digs deep into what shapes and motivates Australian Gen Zs (aged 10 to 24), how they engage with media and advertising, and critically, how they are different to their Millennial peers.
The research put a spotlight on how marketers can and should be speaking to this new generation of consumers, providing guests with insights on everything from how to communicate on platforms including Snapchat, Facebook Watch and Tik Tok, to how Gen Z views specific industries, and a detailed breakdown of successful influencer marketing strategies for this group.
Guests were also able to live a day in the life of 22-year-old Lexi, thanks to a cutting-edge virtual reality experience created for Daily Mail Australia by technology partners LuminaVR and AustechVR.
Presenting the research findings for Daily Mail Australia, and representing all four generations, were Taylah Harb, Insights & Data Manager and borderline Gen Z-er; Millennial duo Jessica Hunter, Commercial Director, and Crystal Andrews, Commercial Editor and expert Gen Z author; Sophie Harcombe, Business Development Director (Gen X); and Managing Director Peter Holder, a Baby Boomer who insists he only missed the Gen X cut-off by a handful of weeks!
Holder said of the research piece: “As the number one publisher partner on Snapchat’s Discover platform, it was important for Daily Mail Australia to shed light on a soon to be very dominant generation, one that thinks, behaves and spends much differently to its predecessors.”
Jessica Hunter, Daily Mail Australia Commercial Director, said: “Daily Mail Australia is a media brand that Gen Z truly loves, as we reach more of them than any Australian youth publisher. We ‘get’ them, and with this research we want to help marketers better understand this incredible group of young people like we do.”
Spilling the Tea on Gen Z Testimonials
Patrick Adefuin, National Promotions Executive at Paramount Pictures: “It gave me a broader understanding of their values, and what shifts or undertakings we need to take to make our messaging relevant and unique for this particular audience. I liked the fact that the presentation encapsulated actual social research from Universities and credible, reliable sources… It balanced well with the relevant data and the measured media insights.”
Elaine Graham-Quirke, Group Director of Partnerships & Creative Media at Wavemaker: “The presentation was eye-opening. We tend to generalise when we think of the audiences we want to reach so, this was a fresh and innovative way to bring to life Gen Z and the things they love to spill the tea on when they get together. The VR experience was really unique and great way to get to the heart of their habits.”
oOh!media has released its financial results for the half-year ended 30 June 2019 (1H19).
• Pro forma revenue rose to $304.9 million (up 5%)
• Commute business delivered 13% revenue growth (half-on-half) and continues to perform ahead of the acquisition business case
• Underlying EBITDA $56 million (down 4%)
• Underlying Net Profit After Tax (NPAT) $9.0 million (down 24%)
Chief executive officer Brendon Cook said the result underscored the importance of oOh!’s diversification strategy, lifting revenue in a period when external factors slowed advertising spending.
“The diversity and scale of oOh!’s multi-platform portfolio delivered a solid performance in the half despite the external conditions,” Cook said.
“Growth in our key portfolio products, excluding Road, helped lift revenue by 5% on a pro forma basis. This was driven by a notable contribution from Commute, ongoing growth in our Fly and Locate products, and an improvement in Retail.
Cook added: “The top line performance was impacted by subdued trading during the May federal election and the accompanying softer macroeconomic environment. This negatively affected the performance of Road in particular. Our gross profit was also impacted by the product mix.
“The team remains fully focused on the disciplined execution of our strategy to build a data-centric, scalable, multi-format out of home business. Advertisers continue to increasingly preference out of home as a key category for media spending supporting oOh!’s medium term growth prospects in this sector.
“We continue to lead the industry in creating a new media business and we are best placed to help drive the out of home industry’s share of overall media spend from 6% to 10%,” Cook said.
• Commute demonstrated double-digit growth in the first half, increasing by 13% on a pro forma basis. The business has largely overcome the loss of the Yarra Trams contract through asset rollouts across the Public Transport Victoria bus shelter contract and Metro Trains Melbourne. New Zealand operations performed well.
• Road revenue declined by 9% during the first half. This format is typically driven by big brand-based advertising which was adversely affected during the federal election and softer macro-economic environment. The first half also compared to a very strong 1H18 which saw significant advertising expenditure by the banking and automotive sectors. oOh! anticipates this softness will improve in Q4 as investment in brand building returns.
• Retail revenue grew by 6% which was a pleasing turn-around from -2% in the prior corresponding period and reflects the outcomes of the repositioning of this format which oOh! undertook from late Q2 in 2018.
• Fly continued its strong momentum from 2018 with revenue growing by 13%, including the revenue contribution from Qantas In-Flight which was ahead of expectations and demonstrates the value of this innovation.
• Locate by oOh! delivered double-digit growth of 10%, continuing its momentum from 2018 based on the consolidation of the office market and go-to-market offering.
“This has been a disappointing outcome for us and, from the available data and commentary from other media participants, we believe this to be a temporary but significant event driven predominantly by weaker market conditions,” said Cook.
“While the recent adjustment to our earnings forecast for the year due to current market conditions is disappointing, the company has tested a number of potential scenarios for future trading and has concluded that no equity raising is required, excluding the company’s dividend reinvestment plan. This conclusion is, in part, because of the highly cash generative nature of the business,” Cook said.
Once Upon a Time in Hollywood has retained top spot at the Australian box office after its second week of release after only declining 44% on its opening weekend total. It is joined in the top five by two new entries in Angel has Fallen and Ne Zha which has taken the place of Palm Beach (three weeks, $3.29m) and A Dog’s Journey ( two weeks, $1.25m).
By Trent Thomas
In other top five news, The Lion King has continued its climb up the all-time Australian box office as it has inched past the $60m threshold in its seventh week of release and is now eyeing fourth spot held by Avengers: Infinity War ($62.01m).
Overall, the Australian box office made $11.45m this weekend which is an 18% decline from last week’s amount.
A strong second week in theatres has helped Quentin Tarantino’s tenth film bring its total to a healthy $12.43m after averaging $6,177 on 606 screens which makes it the most screened film in Australia this past weekend.
The second sequel to the 2013 action film Olympus Has Fallen has debuted at number two in its first week of release after producing an average of $5,467 on 328 screens.
With only a 34% decline on last weekend’s revenue, the remake of the 1994 Disney classic continues to roll on as its the second highest-grossing film of 2019 behind only Avengers: Endgame. In its seventh week of release, it averaged $3,685 on 399 screens.
After four weeks the ninth instalment into the Fast & Furious franchise still has gas in the tank as it brings its total box office revenue to $16.87m after averaging 3,681 on 256 screens.
The Chinese 3D animation film was written and directed by Jiaozi, and starring Lü Yanting, Han Mo, Chen Hao, and Jiongsen Sefu is loosely based on the Ming dynasty shenmo novel Investiture of the Gods by Xu Zhonglin and with over $650 million in global box office revenue is the 8th highest-grossing film of 2019, as well as the 3rd highest-grossing film of all time in China. It has also proven to be a success at the Australian box office averaging the highest average this weekend with $24,013 on 27 screens.
• Start of The Block’s bathroom week washes up big Nine audience
• Good wins over irritating: David voted out of Survivor, thanks Pia!
• Australian Survivor & HYBPA? achieve biggest audiences of the year
By James Manning
• Seven News 1,080,000/1,054,000
• Nine News 891,000/920,000
• A Current Affair 832,000
• ABC News 647,000
• 7.30 585,000
• The Project 316,000/527,000
• 10 News First 369,000
• The Drum 182,000
• SBS World News 156,000
• Sunrise 265,000
• Today 189,000
Home and Away was on 652,000. It’s week 34 average was 631,000 after 617,000 in week 33.
The ob docs Highway Patrol with 506,000 and Motorbike Cops with 492,000 were no match with the competition on Nine and 10.
Seven then went to US dramas with The Rookie on 391,000 and S.W.A.T. on 287,000.
Pauline Hanson and A Current Affair reporter Martin King were creating havoc at Uluru with both climbing the rock and talking with locals. The episode was on 832,000. The program’s average audience last week was 742,000, up from the previous week’s 711,000.
It is bathroom week on The Block but it could be more fun watching Jesse jousting with The Blockinator. The Monday audience was just over 900,000 after a week ago the audience was just under that mark on Monday.
Week three of This Time Next Year and the show jumped from 595,000 a week ago to 664,000.
Survivor Australia eliminated contestant Shaun was a guest on The Project. He was followed by Adam Gilchrist who tried to explain to the audience of 527,000 just how Australia failed to secure the Ashes on Sunday night. For the past two weeks The Project 7pm has averaged 750,000 Monday to Friday.
It was finally time for Australian Survivor contestant David to meet his match. After irritating audiences and the other competitors since episode one, it was Pia Miranda who successfully instigated the move to oust him last night. The audience of 819,000 was up from 744,000 a week ago, and they heard David spin that his departure was a good thing and a testament to how good a player and what a threat he was. It will be fascinating now to see how Luke untangles himself from the David web.
A good lead-in is working a treat for Have You Been Paying Attention? with the show up from 732,000 to 819,000 week-on-week.
A repeat of last year’s Montreal comedy special then did 266,000. An encore screening of Saturday Night Rove should have perhaps had the post-HYBPA? slot as there were just 111,000 viewers by the time it came on after 10.30pm.
Australian Story paid tribute to Tim Fischer who died last week aged 73. Recently as his health faded, Fischer’s family invited Australian Story to join them on what turned out to be one of his last trips to his home town of Boree Creek. The episode did 600,000.
Four Corners examined a forthcoming trial where a former spy and his lawyer have been charged with conspiring to reveal secret information relating to an Australian intelligence operation aimed at a friendly foreign government. The episode was on 519,000.
Media Watch then reported on Alan Jones and his history of verbally attacking women in power. The episode also looked at the media and its treatment of NBA star Ben Simmons. After 557,000 last week, the episode did 482,000 last night.
Q&A then did 276,000 after 284,000 a week ago.
The final of the two-part Royals At War did 217,000.
Two episodes of 24 Hours In Emergency then averaged 168,000.
|ABC KIDS/ ABC COMEDY||2.9%||7TWO||3.3%||GO!||2.7%||10 Bold||3.3%||VICELAND||0.8%|
|ABC ME||0.4%||7mate||3.9%||GEM||2.3%||10 Peach||2.1%||Food Net||1.2%|
|7Food||0.4%||SBS World Movies||0.5%|
|ABC||Seven Affiliates||Nine Affiliates||10 Affiliates||SBS|
|ABC KIDS/ ABC COMEDY||2.2%||7TWO||3.9%||GO!||4.2%||WIN Bold||4.0%||VICELAND||0.7%|
|ABC ME||1.3%||7mate||5.0%||GEM||4.2%||WIN Peach||1.9%||Food Net||1.1%|
|ABC NEWS||1.1%||7flix (Excl. Tas/WA)||2.0%||9Life||1.7%||Sky News on WIN||1.8%||NITV||0.2%|
|7food (QLD only)||0.5%|
16-39 Top Five
18-49 Top Five
25-54 Top Five
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Wavemaker Australia has appointed Zeb Allan to the role of Melbourne investment director, charged with executing the agency’s trading and investment strategy in the Melbourne office.
Allan will report to Wavemaker Australian national head of investment Philippa Noilea-Tani.
He joins Wavemaker from GroupM sister agency MediaCom Melbourne where he was marketplace director of operations. He previously spent time at Mindshare and UM.
An experienced team leader, Allan is a big believer in the power of mentoring, having been an active mentor in previous roles, including providing one-on-one training and ongoing support to younger team members.
Noilea-Tani said: “Zeb has excellent technical investment skills and strong media vendor relationships in the Melbourne market. He’s also dedicated to leading teams that are highly aligned and providing mentoring and support to his colleagues. For all of these reasons and more, he will be a valuable leader who will help us continue to futureproof Wavemaker’s innovative investment approach. I am excited to welcome him to the team in this important role.”
Allan added: “The team at Wavemaker is passionate and focused on finding innovative ways to best optimise our clients’ media investments and I’m delighted to be part of that. I can’t wait to get started.”
Photo: Zeb Allan with Philippa Noilea-Tani and Nathan Cook
Zenith CEO, Nickie Scriven, has announced the appointment of Kim Xavier (pictured) to the role of national head of insights.
Earlier this year Xavier returned to Australia after a three-year stint in the US working as a senior director of shopper insights for Southeastern Grocers, the parent company of retail chains BI-LO, Winn-Dixie, Fresco y Más and Harveys Supermarket.
In other key roles, Xavier was previously head of shopper insights for Coles Supermarkets, Coles Express and Coles Liquor; prior to that working in a similar role at Cadbury. She was also a customer experience consultant at Melbourne-based market research firm, The Evolved Group.
On the appointment, Scriven said: “Kim is a highly experienced insights professional focussed on providing a holistic view of the customer and will play a pivotal role in informing strategic business decisions and unlocking key growth opportunities for our clients.
“We’re very fortunate to have someone of Kim’s calibre join our national leadership team, and we look forward to introducing her to clients and our other key partners.”
Xavier added: “I’m excited to join Zenith at a time of great change and opportunity in the media and marketing landscape. My role will be to provide strategic counsel to our clients’ business challenges, and to deliver actionable recommendations.”
The appointment is effective immediately, with Xavier based in Zenith’s Melbourne office.
Xavier’s appointment follows the departure of Tim Beveridge who was Zenith’s chief strategy, data & insights officer for four and a half years. “I would like to thank Tim for his enormous contribution, hard work and loyalty to Zenith, and wish him and his family all the best for the future,” Scriven said.
Senator Pauline Hanson says her intervention in the debate over climbing Uluru is about helping Indigenous Australians – but not everybody is convinced, reports 9News.com.au.
The One Nation leader travelled out to Kata-Tjuta National Park in the Northern Territory with A Current Affair.
“I’ve come here to listen to the traditional owners,” she said.
Senator Hanson was invited to visit Uluru by Jimpanna Yulara, a senior member of the Anangu Mayatja Council of Elders, and met with senior owners Cassidy and Reggie Uluru to get their blessing to climb the iconic landmark.
Officially, there’s nothing preventing Senator Hanson or anybody else from climbing Uluru until October 26, when the closure will take effect.
“I think it’s special. It is special to be here,” Senator Hanson said.
A Current Affair issued this statement:
Pauline Hanson had recently expressed a desire to attempt to climb Uluru after the announcement that local landowners would be enforcing their desire to prohibit people climbing the magnificent natural landmark. Ms Hanson invited A Current Affair, along with local landowners on that journey. It is our view that by filming it for our audience, all Australians can gain an insight into this important and significant debate.
The ACA team followed due diligence to ensure all permits were granted and the climb was approved, and engaged local elders who agreed to meet with Hanson. As viewers will have seen on tonight’s show, Hanson gained new insights and appreciation for Uluru through the filming of the story.
[ACA host Tracy Grimshaw also added at the conclusion of the Martin King report that Nine didn’t pay Hanson for the story, although it contributed to her travel costs.]
Universal Media Co’s WellBeing is launching a new division and two new publications: Wild for Millennials and Being for Centennials, reports the Sydney based publishing company:
Each brand will publish multi-platform, but in this age of high-frequency messaging, it is the print magazine that will deliver the most prized and attentive audience. “Wild and Being are publications for the times, providing their audiences valuable in-mind time,” said publisher Janice Williams. “We were looking at how communication styles have changed and we realised that generational distinctions provided an opportunity to communicate with real relevance and attentiveness.” Wild and Being were born.
Wild is the creation of Kate Duncan – herself a bit of a wild lifer who recently left the city to build a creative future surfing and producing Wild from her Byron Bay home.
Being has been created by Ally McManus, who writes and runs a yoga teaching practice on Victoria’s Great Ocean Road.
Both publications provide their audiences with a rich and valuable experience of in-mind time. “When we talk to these mostly digitally-native generations, it is clear they value calm, creative, thoughtful stories from sources that are credible and relatable,” said Williams. “Their visual sensibilities are also extremely sophisticated. So while digital communications are very much a part of the picture, the print format gives us the calm, slow, reading experience that we want, with a visual packaging that is quite playful and retro-cool.”
WellBeing, Wild and Being are Mindful Media. “The experience that you get with Mindful Media is derived in part from what you see on the page, and partly from what your own mind brings to the experience,” said Williams. “We wish to create beautiful reading experiences that are relaxing, thoughtful and inspiring.”
The first print editions of the new magazines will be published later in 2019.
This week’s edition of celebrity magazine Who included an interview with Adut Akech (who was one of Princess Meghan‘s “Forces for change” on the cover of a recent edition of British Vogue), in which the South-Sudanese model, whose family now lives in Adelaide, spoke of “how people view refugees and peoples attitude to colour in general”.
But the largest photo across the two-page spread was not of Akech but another model, Flavia Lazarus, who appears in the Melbourne Fashion Week campaign, reports The Age’s Melissa Singer.
On Sunday night, three days after the magazine hit the stands, Akech published an emotional post on Instagram in which she expressed how hurt she was by the error.
Errors do happen but this one is inexcusable. The public relations agency at the centre of the blunder has apologised for the “administrative error”, in which the wrong folder of images was sent to the magazine, while it is understood Who has spoken to Akech personally.
Adut Akech wrote on Instagram:
For those who are not aware, last week @whomagazine (Australia) published a feature article about me. In the interview I spoke about how people view refugees and peoples attitude to colour in general. With the article they published a large photo saying it was me. But it was of another black girl.
I feel as though this would’ve not happened to a white model. My aim for this post is not to bash Who Magazine -they have apologised to me directly – but I feel like I need to express publicly how I feel. This has deeply affected me and we need to start an important conversation that needs to happen. I’m sure that I’m not the first person that’s experienced this and it needs to stop.
The Jury Villa, 10 Play’s exclusive Australian Survivor companion show, has returned this season. The digital-only show follows the journey of the final Survivor tribe mates after they get eliminated and are reintroduced back into civilisation, sequestered as jury members.
Australian Survivor’s executive producer Cathie Scott said: “This season of Australian Survivor has taken the format to a whole new level! We’re witnessing more intense and strategic gameplay, exceptional production values and heightened audience engagement. With records being broken across all 10 platforms, fans are loving the show.
“The Jury Villa is a great way for us to extend the Survivor storyline beyond the initial broadcast and onto our digital platform, 10 Play. It was one of the highest rated digital companion shows on 10 Play last year – particularly with our under 50s audience. I’m sure it will continue to entice and excite the Survivor fans this season.
“Like Australian Survivor, this season of The Jury Villa is set to be a must-watch. We’ve really upped the ante on the production of the show and, based on the gameplay this season, audiences can expect some pretty interesting interactions at the Villa as the castaways are voted out of the main game!”
Network 10 reports Australian Survivor is currently averaging a 7-day national audience of 867,000, up seven per cent on last season – the highest total audience of all seasons on 10. This includes a BVOD average of 78,000, up 32 per cent year on year.
Network 10’s general manager, digital Liz Baldwin said: “Digital extension shows on 10 Play are a fantastic way to engage fans by giving them exclusive behind the scenes insight. The Jury Villa continues our strategy to produce exclusive show-adjacent content across 10’s ecosystem and I’m so pleased we were able to bring it back this year.”
Each episode of The Jury Villa is released on 10 Play immediately after Australian Survivor airs in each market.
The first two jury members on the series this year are Shaun and David.
Seven has revealed star-studded line-up of former AFL greats will take to AAMI Park on Friday for the EJ Whitten Legends Game on Friday Night Football from Adelaide this week.
Wayne Carey will take the coaching reins for the All Stars with Sabrina Frederick in his corner as assistant coach, and Bernie Vince running messages.
Coaching Victoria is Dermott Brereton with Daisy Pearce assistant coaching and Sharni Layton on running duties.
A collection of AFL stars will return to the field including Cameron Ling, Brendan Fevola and Anthony Koutoufides for the ‘Big V’ and Matthew Richardson, Gavin Wanganeen and Mark Ricciuto for the All Stars, as they raise funds for the EJ Whitten Foundation supporting men’s health awareness.
Brian Taylor and James Brayshaw will lead the call for Seven, with expert commentary from Tim Watson, and ‘Dipper’ and Gilbert McAdam on the boundary.
Armchair Experts with Brownlow medalist Adam Cooney and AFL Superfan Cameron Luke will follow the match with their unique take on proceedings.
TV Broadcast times:
EJ Whitten Legends match – Victoria v All Stars (AAMI Park), Friday August 30
• Melbourne 7.30pm Live on Channel 7
• Adelaide 7.00pm Live on Channel 7
• Perth 5.30pm Live on 7mate
• Sydney 7.30pm Live on 7mate
• Brisbane 7.30pm Live on 7mate