Mamamia appoints Holly Yates as Head of Sales for NSW

• Podcast listener growth surges by 67%.

Mamamia has hired Holly Yates, as Head of Sales for New South Wales. Yates is a sales leader with over 15 years of media experience, most recently as Group Sales Director at News Corp Australia.

Holly will lead the sales, client service and implementation functions, reporting into Mamamia Media Group’s Chief Revenue and Operations Officer, Tony Prentice.

Yates said: “I am delighted to be joining a fast-paced digital company and contributing to Mamamia’s continued growth. I’m looking forward to working with partners and connecting their brands to a highly engaged female audience.”

Tony Prentice said: “Holly’s leadership and client service experience are a great asset to further the momentum and growth ambition at Mamamia. To have someone of Holly’s calibre join us is a testament to Mamamia’s unique audience engagement, and all the commercial opportunities in front of us across content formats, genres, LIVE events, online courses and of course, podcasts.”

Mamamia has managed to grow its monthly podcast audience by 67% year-on-year (Source: Omny, June 2019 vs June 2018).

Part of this success is Mamamia’s new daily morning podcast, The Quicky, which has just surpassed 2 million listens, and weekly podcast True Crime Conversations which has over 150,000 listens after just three episodes. Next to launch in late July will be daily afternoon entertainment show, The Spill, sponsored by brand partners Nescafe for its first month.

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