Powered by Nine will bring to life big ideas for these four leading brands via unique integrated creative, in-program product placement, viewer interactivity, promotions and more.
“Last year Nine launched Love Island with one clear goal: to make it a youth favourite,” said Liana Dubois, Nine’s Director of Powered. “We are so excited to welcome brands like KFC, Tradie, MCoBeauty and Deliveroo to a format that has become a global sensation.”
“Each of the integrated moments that these brands are associated with are original and recognises their unique brand story. They also appeal to the interests of the younger audience that is tuning in for this upcoming season of Love Island Australia.”
KFC will work with Powered Studios to tap into the voice of Love Island’s narrator, Eoghan McDermott and will be published across broadcast and digital platforms.
Deliveroo will be Love Island’s official app partner with bespoke app ad units that are contextually relevant to the show. In addition to this, throughout the season Islanders will be treated to special food moments, thanks to Deliveroo.
Further to this, islanders this year will partake in challenges and activities while dressed in Tradie and KFC branded merchandise.
MCoBeauty is the official make-up sponsor of the show; throughout the season, the Islanders will have access to the latest product range to ensure they are glam ready at any moment.
Love Island premiered last night on Nine’s primary channel to a national TV audience of 639,000, with a further live streaming VPM of 35,000 and an on-demand VPM of 48,000 between it airing and midday today.